The article illustrates the possibility of using models of chemical kinetics in the analysis and forecasting of real economic systems. It is shown that the model of competition of firms focused on the maximum possible growth has much in common with models describing the processes of competition of chemical components, in particular, the processes of production and destruction of inorganic substances. Examples of the use of a simplified model of nuclear reactor kinetics in the analysis and forecasting of innovative processes in the scientific and technical sphere, new mobile wireless communication technologies, as well as in solving the acute problem of waste (for example, plastic waste) are considered.