This paper presents an optimized supply chain for ‘knowledge products’. Based on the traditional logistics model for academic knowledge, knowledge creation and delivery are discussed. A new framework of an optimized supply chain for ‘knowledge products’ is developed. A semi-structured interview was undertaken to capture and analyze the knowledge logistics in a traditional publishing setup. Findings include the illustration of a new optimized supply chain for the manufacturing and distribution of ‘knowledge products’. Realised benefits are discussed showing a significant reduction in total supply chain processing. Research in this domain involves the actual knowledge creators (publishing companies). Connecting knowledge delivery systems to the supplier presents challenges including information sharing and openness to accessing their systems. More challenges are discussed with implications, primarily related to commitment, partnership and re-engineering of present systems. Publishing companies still follow the same traditional supply chain for knowledge creation. They have moved towards custom publishing, but their processes remain practically the same. Publishing companies have to change their mindsets and re-engineer their processes.
Mensuração de resultados em revistas customizadas: uma análise de métricas e metodologias usadas por editoras brasileiras/Measurement of results in custom publishing: an analysis of metrics and methodologies used by Brazilian publishers
