Neuromarketing: The Philosophy and Culture of Consumerism in Indonesia

Neuromarketing is a revolutionary idea, which combines several disciplines such as psychology, economics, and neuroscience. Indonesia as a developing country that has experienced a fairly rapid economic escalation in the past decade, with the potential for a consumer culture as well as a large purchasing capacity, is a viable market for the application of neuromarketing which is also developing in the world. This review aims to learn more about the idea of neuromarketing, its relation to consumerism culture, and its opportunities in the Indonesian market. For the relevance of the study, this review has also involved the field of neuroscience to discuss philosophical approaches from the use of the subconscious mind, consumerism culture, and the application of neuromarketing in Indonesia today which are known to have successfully utilized neuromarketing principles to boost their sales. However, this technique is not without challenges. In this study, we identified at least some problems, both related to ethics, effectiveness for primary products, to expensive research tools. However, despite these problems, we consider that the use of neuromarketing still has good potential to be applied more widely in Indonesia.

The Role of the Employees in a Corporation - Two Different Perspectives

Corporate governance is a very significant concept, however, there is another factor, which affects the profitability of corporations with equal importance - the employee. Research in this area helps to increase such awareness and to fulfill everyday needs in order to improve the functioning of many entities. In this regard, the study uses a sample that comprises 100 employees (50 from corporations and 50 from small companies). Through direct research tools such as questionnaires, this article shows more insights into the described matter. Different perspectives enable readers to create the full view. Most respondents prefer to work at small companies, nevertheless, corporations also have strong points. The study results may be used as a practical application for a wide range of people - from regular employees to managers and CEOs to create modern entities based on developed management and a practical approach towards an employee.

Case Study of Educational Psychology Using Behavioristic Theory

The goal of this research is to look at a case study of educational psychology that uses behavioristic theory at Edelwis PAUD in Bekasi Regency, West Java. Teachers and students at PAUD Edelwis were the subjects of this study. Interviews, documentation, and observation were utilized as research tools in a qualitative approach that was documented descriptively. The research was conducted based on the study's findings. Indicates that practically all of the teachers at PAUD Edelwis have applied behavioristic theory since the school's inception. As in the case of the instructor who explains in front of the class and writes the alphabet and numbers on the blackboard, when the learning process begins, the pupils write in their respective books under the teacher's instruction and model. The students hand in their notebooks to the teacher. The application of this behavioristic theory to PAUD (Early Childhood Education) is very appropriate and effective in learning, according to the author. When the learning process began, the students that attended the lesson were quite eager and active in the classroom. Keywords: Behavioristic Theory; Educational Psychology Case Study on the Application of Behavioristic Theory

Juventude Juventudes: dos contornos sobre o conceito às implicações de um programa socioeducativo

Estudo qualitativo que se utiliza de dados quantitativos, inicialmente realiza reflexão sobre o fenômeno juventude, a partir da visão de estudiosos preocupados com a problemática. Ressalta a visão sociológica do conceito advogada por Bourdieu (1983), Margulis e Urresti, (1996), Sposito (2000, 2002), passando pela defesa de Peralva (1997) e Dayrell (2007). Confirma que, juventude é um conceito socialmente construído, portanto, influenciado por condições materiais, históricas e políticas. Situa a juventude pesquisada como parte daquela que pertence aos estratos sociais mais baixos, evidenciando assim a conjuntura e dados que se articulam com o referencial discutido, o qual fornece elementos para localizá-la como uma entre as várias juventudes existentes no contexto estudado, com o fito de identificar a condição juvenil dos egressos do ProJovem em estudo. Objetiva ainda apurar as implicações do programa no que se refere à continuação dos estudos e ao acesso às oportunidades de trabalho, finalidades estabelecidas pelo ProJovem, para os jovens que o frequentam. Em relação à metodologia deste trabalho, participaram da pesquisa 74 egressos, e foram realizados grupos focais e aplicação de questionário como instrumental de pesquisa. O resultado do estudo conclui que os jovens pesquisados não dispõem de moratória social, mas carregam em si a condição de juventude construída em torno deles e que, a despeito de inúmeras variáveis contextuais, o ProJovem contribuiu para que os egressos prosseguissem os estudos, embora estejam inseridos em trabalho considerados de menor valor social.Palavras-chave: Condição de juventude; Construto social; Prosseguimento da escolarização.Youth Youths: from the contours about the concept to the implications of a socio-educational programABSTRACTQualitative study that uses quantitative data, reflects on the phenomenon of youth, from the perspective of scholars concerned with the issue. It highlights the sociological view of the concept advocated by Bourdieu (1983), Margulis; Urresti, (1996), Sposito (2000/2002), passing through the defense of Peralva (1997) and Dayrell (2007). It confirms that youth is a socially constructed concept, therefore, influenced by material, historical and political conditions. It places the researched youth as the part that belongs to the lowest social strata, thus evidencing the situation and data that articulate with the discussed framework, which provides elements to locate it as one among the various youths existing in the studied context, with the aim of identifying the youth condition of the ProJovem graduates under study. It also aims to investigate the implications of the program with regard to the continuation of studies and access to work opportunities, purposes established by ProJovem, for the young people who attend it. Regarding the methodology of this work, 74 graduates participated in the research, and focus groups and a questionnaire were applied as research tools. The result of the study concludes that the young people surveyed do not have a social moratorium, but carry within themselves the condition of youth built around them and that, despite numerous contextual variables, PROJOVEM contributed to the graduates continuing their studies, even though they are inserted in work considered of lesser social value.Keywords: Status of youth; Social construct; Continuation of schooling.Juventud Juventudes: de los contornos del concepto a las implicaciones de un programa socioeducativoRESUMENEstudio cualitativo que utiliza datos cuantitativos, inicialmente reflexiona sobre el fenómeno de la juventud, desde la perspectiva de los estudiosos preocupados com el tema. Enfatiza la visión sociológica del concepto defendida por Bourdieu (1983), Margulis; Urresti, (1996), Sposito (2000/2002), pasando por la defensa de Peralva (1997) y Dayrell (2007). Confirma que la juventud es un concepto construido socialmente, por lo tanto, influenciado por las condiciones materiales, históricas y políticas. Sitúa a los jóvenes investigados como parte de aquellos que pertenecen a los estratos sociales más bajos, evidenciando así la situación y los datos que se articulan con el tema discutido, lo que brinda elementos para ubicarlos como um grupo a más entre los diversos jóvenes existentes en el contexto estudiado, con el fin de identificar la condición juvenil de los egresados del Projovem en estudio. También tiene como objetivo investigar las implicaciones del programa en cuanto a la continuación de estudios y el acceso a oportunidades laborales, fines establecidos por el ProJovem, para los jóvenes que de él participan. En cuanto a la metodología de este trabajo, 74 egresados participaron de la investigación, y se aplicaron grupos focales y un cuestionario como herramientas de investigación. El resultado del estudio concluye que los jóvenes estudiados no tienen una moratoria social, sino que llevan consigo la condición de juventud construida en torno a ellos y que, a pesar de numerosas variables contextuales, el ProJovem contribuyó para que los egresados continuaran sus estudios, a pesar de estar inseridos en trabajos considerados de menor valor social. Palabras clave: Situación de la juventud; Construcción social; Búsqueda de la escolarización.

A nanobody-based toolset to monitor and modify the mitochondrial GTPase Miro1

The mitochondrial outer membrane (MOM)-anchored GTPase Miro1, is a central player in mitochondrial transport and homeostasis. The dysregulation of Miro1 in amyotrophic lateral sclerosis (ALS) and Parkinson's disease (PD) suggests that Miro1 may be a potential biomarker or drug target in neuronal disorders. However, the molecular functionality of Miro1 under (patho-) physiological conditions is poorly known. For a more comprehensive understanding of the molecular functions of Miro1, we have developed Miro1-specific nanobodies (Nbs) as novel research tools. We identified seven Nbs that bind either the N- or C-terminal GTPase domain of Miro1 and demonstrate their application as research tools for proteomic and imaging approaches. To visualize the dynamics of Miro1 in real time, we selected intracellularly functional Nbs, which we reformatted into chromobodies (Cbs) for time-lapse imaging of Miro1. By genetic fusion to an Fbox domain, these Nbs were further converted into Miro1-specific degrons and applied for targeted degradation of Miro1 in live cells. In summary, this study presents a collection of novel Nbs that serve as a toolkit for advanced biochemical and intracellular studies and modulations of Miro1, thereby contributing to the understanding of the functional role of Miro1 in disease-derived model systems.

Proposal for Research and Development of Research Tools: “The Role of Theory in Understanding and Resolving the Reliability Crisis”

This is a copy of a successful German Science Foundation application proposing to conduct research on the reliability of science, and to develop applications that can help address this reliability. It focuses on the role of theory and causal inference from a meta-perspective.

Job commitment for special education teachers

1. Employee Engagement of special education teachers. 2. differences in the Employee Engagement for special education teachers based on the following variable: sex (Male & Female) In order to achieve the objectives of the research, the researchers followed the basic steps according to which the process of building educational and psychological standards proceeds, The Employee Engagement scale consisting of (35) items was built in its final form After completing the construction of the research tools, the application was applied to the final research sample amounting to (172) members of the educational staff (teachers) classes of special education in government schools in Babylon Governorate in its various districts for the academic year (2020-2021), and the data was processed statistically using the statistical bag ( SPSS) and the research reached the following results: 1. special education teachers enjoys the Hardiness. 2. There are no remarkable differences statistically shown at ( 0,05) level in the Employee Engagement based on the following variable: sex (Male & Female) In the light of the findigs, som recommendations and suggestion Were given.

Analisi cognitiva degli eventi di parola sul coronavirus SARS-COV 2 e sul morbo COVID-19

The purpose of this paper is to perform a brief cognitive analysis of speech events containing information about the coronavirus SARS-COV 2 and the disease its causes, COVID-19. As the author acknowledges primacy of cognitive linguistics research tools towards explanation of how language is used and how the extralinguistic reality is perceived, the object of research comprises M Johnson and G. Lakoff’s conceptual metaphors, which are to be extracted among seven chosen articles derived from the digital version of the Italian journal La Stampa. The results of such performed research should deliver a list of structural, ontological and orientative metaphors, which, in this context, are not just pure eristic speech figures but mental constructs which indicate people’s way of reasoning and of conceptualizing the surrounding extralinguistic world, in this case the pandemic situation affecting us all.