seed company
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2021 ◽  
pp. 58-70
Keyword(s):  


2020 ◽  
Author(s):  
Samuel Bird ◽  
Michael Carter ◽  
Travis Lybbert ◽  
Mary Mathenge ◽  
Timothy Njagi ◽  
...  


2020 ◽  
Vol 49 (1) ◽  
pp. 39-49 ◽  
Author(s):  
Pieter Rutsaert ◽  
Jason Donovan

The Kenyan maize seed sector exhibits high hybrid adoption rates, a growing number of seed companies, and an extensive agro-dealer network. Nonetheless, maize yields remain low and uptake of new, stress-tolerant varieties has been disappointing. This article investigates interactions in maize seed value chains in Kenya, and decisions made by agro-dealers, farmers, and seed companies, to gain a better understanding of how to encourage the uptake of new, stress-tolerant varieties. Data were collected during the 2019 seed-purchasing season from Kenyan seed companies ( n = 8), agro-dealers ( n = 80), and farmers immediately following their seed purchase ( n = 466). Most agro-dealers had a wide offer of seed products available, but seed companies’ engagement with them was limited and marketing efforts were directly focused on farmers. Only a fraction of farmers used the agro-dealer environment to guide their decision-making. However, when agro-dealers engaged with farmers, they influenced varietal selection in 80% of the cases. Agro-dealers were one of the key information outlets about maize seed varieties. Seed company engagement with agro-dealers and in-store promotions (push marketing) should be further explored to improve returns on investments in seed systems.



2020 ◽  
Author(s):  
Samuel S. Bird ◽  
Michael Carter ◽  
Travis J. Lybbert ◽  
Mary Mathenge ◽  
Timothy Njagi Njeru ◽  
...  


2019 ◽  
pp. 249-254
Author(s):  
T. Shibaya ◽  
C. Kuroda ◽  
T. Fujii ◽  
S. Nakayama ◽  
C. Minami ◽  
...  






2018 ◽  
pp. 253-262
Author(s):  
Donald N. Duvick
Keyword(s):  


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