The needs of the population in consumer goods are met through retail activities. Individuals who buy goods at retail are consumers, and the protection of their status and rights in this legal relationship is constantly relevant. The increase in the volume of retail trade in recent years, as well as the fact that retail trade is carried out in conjunction with the types of trade services, also creates new challenges and risks to consumer rights. This highlights the need to introduce effective and comprehensive methods of consumer protection, to identify measures to prevent violations of consumer rights and to develop mechanisms for the restoration of violated rights, which are fast and easy to implement. Factors such as providing complete and reliable consumer information on retail trade, monitoring the quality and range of goods at the level of established requirements, enhancing the business reputation and goodwill of retail entities.