Purpose
– The purpose of this paper is to investigate the application of postponement strategies in companies that produce tomato-derived products in order to identify the types of postponement adopted by these companies, the implementation process, and the major changes after their adoption.
Design/methodology/approach
– Three exploratory case studies were carried out in manufacturers of tomato products, where interviews were conducted with general managers in the manufacturing and logistics sectors.
Findings
– The application of time and form postponement was verified in the companies studied, and the implementation of the postponement strategy led to changes in the productive process of tomato-derived products. These changes involved the movement of the decoupling point and the increase in the make-to-order production, which had positive impacts on the businesses.
Research limitations/implications
– This paper analyzed the application of postponement in a specific sector of the food industry. Future research must analyze the application of this strategy in other segments of the food industry and other sectors as well.
Practical implications
– The information acquired in this can contribute to a more adequate application of postponement in a little-known industry sector.
Originality/value
– In addition to further discussion on the issue and verification of postponement application in food companies, this research presents information to assist the adoption, use, and consolidation of the postponement strategy.