Vertical and Horizontal Networks and Export Performance in the Spanish Wine Industry

Wineries in the “old world” export almost 40% of their production. This study analyzes the influence of vertical and horizontal networks on export performance. We draw on a sample of 183 Spanish wineries and examine the main independent variables using a two-step Heckman model. We find positive effects of horizontal networks and—at a somewhat lower level—downstream vertical networks on export performance. (JEL Classifications: L66, M16, Q13)

Implications of Mediated Market Access—Exploring the Nature of Vertical Relationships within the Croatian Wine Industry

The aim of this research was to provide a better understanding of factors influencing the performance of (small) agricultural producers. Considering the importance of agricultural producers, not just for maintaining a steady supply of products but also for the preservation of the population (and cultural tradition) of rural areas, the development of sustainable agricultural business is a matter of public interest. This paper considers wine producers and their market channels, i.e., the factors influencing the relationship between wine producers and market intermediaries, by applying ideas taken from agency theory. We developed a conceptual model with our defined measure of agency costs as the mediator variable between multiple regressors and the firms’ financial and non-financial performance as regressions. We used the approach of Baron and Kenny to investigate whether agency costs act as a mediator variable. The data needed to test the proposed conceptual model were collected through questionnaires and contextual interviews with the Croatian wine producers (n = 124). We found that more self-reliance in the distribution process, supported by factors related to the bargaining strength, had a positive influence on wine producers’ performance. The results also support the assumption that agency costs act as a full mediator variable between a producer’s attributes and its performance.

Machine Learning Techniques Disclose the Combined Effect of Fermentation Conditions on Yeast Mixed-Culture Dynamics and Wine Quality

The use of yeast starter cultures consisting of a blend of Saccharomyces cerevisiae and non-Saccharomyces yeasts has increased in recent years as a mean to address consumers’ demands for diversified wines. However, this strategy is currently limited by the lack of a comprehensive knowledge regarding the factors that determine the balance between the yeast-yeast interactions and their responses triggered in complex environments. Our previous studies demonstrated that the strain Hanseniaspora guilliermondii UTAD222 has potential to be used as an adjunct of S. cerevisiae in the wine industry due to its positive impact on the fruity and floral character of wines. To rationalize the use of this yeast consortium, this study aims to understand the influence of production factors such as sugar and nitrogen levels, fermentation temperature, and the level of co-inoculation of H. guilliermondii UTAD222 in shaping fermentation and wine composition. For that purpose, a Central Composite experimental Design was applied to investigate the combined effects of the four factors on fermentation parameters and metabolites produced. The patterns of variation of the response variables were analyzed using machine learning methods, to describe their clustered behavior and model the evolution of each cluster depending on the experimental conditions. The innovative data analysis methodology adopted goes beyond the traditional univariate approach, being able to incorporate the modularity, heterogeneity, and hierarchy inherent to metabolic systems. In this line, this study provides preliminary data and insights, enabling the development of innovative strategies to increase the aromatic and fermentative potential of H. guilliermondii UTAD222 by modulating temperature and the availability of nitrogen and/or sugars in the medium. Furthermore, the strategy followed gathered knowledge to guide the rational development of mixed blends that can be used to obtain a particular wine style, as a function of fermentation conditions.

Anodic Oxidation of Industrial Winery Wastewater Using Different Anodes

Winery wastewater represents the largest waste stream in the wine industry. This deals with the mineralization of the organic matter present in winery wastewater using anodic oxidation and two types of anodes—namely, a boron-doped diamond electrode (BDD) and two mixed metal oxides (MMO), one with the nominal composition Ti/Ru0.3Ti0.7O2 and the other with Ti/Ir0.45Ta0.55O2. To conduct the study, the variability of different quality parameters for winery wastewater from the Chilean industry was measured during eight months. A composite sample was treated using anodic oxidation without the addition of supporting electrolyte, and the experiments were conducted at the natural pH of the industrial wastewater. The results show that this effluent has a high content of organic matter (up to 3025 ± 19 mg/L of total organic carbon (TOC)), which depends on the time of the year and the level of wine production. With MMO electrodes, TOC decreased by 2.52% on average after 540 min, which may be attributed to the presence of intermediate species that could not be mineralized. However, when using a BDD electrode, 85% mineralization was achieved due to the higher generation of hydroxyl radicals. The electrolyzed sample contained oxamic, acetic, and propionic acid as well as different ions such as sulfate, chloride, nitrate, and phosphate. These ions can contribute to the formation of different species such as active species of chlorine, persulfate, and perphosphate, which can improve the oxidative power of the system.

Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic

Purpose The purpose of this paper is to investigate if differences exist between the four wine-consuming generations in wine purchasing behavior, the desirability of wine attributes when making a purchase decision and information sources used. It examines if generational market segmentation is an actionable and valuable strategy for the wine industry. Generation Z, Millennials, Generation X and Baby-Boomers are the four generations examined. This research also investigates if the generations behaved differently concerning wine consumption during the COVID-19 pandemic. Further, expectations concerning future wine purchasing behavior are examined. Design/methodology/approach An online survey was conducted between April 29, 2020 and May 7, 2020, with a sample size of 944 consumers from Western US States (California, Washington, Idaho, Oregon and Nevada). One-way analysis of variance technique and Chi-square tests were used to examine differences. Findings Segmentation by generation is appropriate when creating products, pricing, determining channels of distribution and creating messaging for a specific wine brand. The COVID-19 pandemic caused channel shifting that is expected to continue after the pandemic. Originality/value This is the second academic paper that examines differences in wine purchasing behavior between generations including Generation Z and the only study that examines the purchasing behavior changes and expectations for the future by generation concerning the COVID-19 pandemic. Research limitations/implications A national survey should be conducted to confirm that the results from the sample that was mostly from California and neighboring states reflect the national wine consumer in the USA. Practical implications The research identifies the products, prices, channels of distribution and messaging that are appropriate to target each generation.

Sustainability, Corporate Social Responsibility, and Corporate Reputation in the Wine Sector

This article offers a comprehensive overview on the relationship between sustainability, corporate social responsibility (CSR), and corporate reputation (CR) by examining a field study case of a wine family firm located in the Abruzzo region of Italy. Through qualitative research methods, direct interviews to the family, social accountability, archives and observations of the company's life, information is organized in thematic areas suggesting the need of an alignment between environmental and business interests. The results are further used in proposing a framework model focused on the identification of key performance indicators (KPI). The main pillars of this concept are evaluating, monitoring and improving CR. The conclusion stresses the importance of replicating this type of modelling initiative with the purpose of professionalizing the wine industry into a more sustainable production and more successful business practices.

Enogastronomic Tourism in Times of Pandemic

The chapter investigates the relevance of events in enogastronomic tourism during the pandemic. Over last years, typical food and beverage have increasingly grown their relevance within the tourism industry. The evolution of the concept of enogastronomic tourism and the economic consequences on the rural territories are illustrated. In addition, the different categories of enogastronomic tourists are examined, emphasizing the relevance of experience within the industry. In the second section, the role of the events and the experiences connected to them, in the wine industry, are analysed. Lastly, the chapter describes la Strada del Vino dei Campi Flegrei, isola d'Ischia e Vesuvio, a territory near the City of Naples, where well-known Italian wines are produced and many wine-centered events are arranged, strengthening the attractiveness of that rural area.

The Douro Demarcated Region

This chapter seeks to understand the motivations that lead companies to internationalize and how they do it since this has been a constant challenge for business research. For this purpose, a descriptive research was conducted with a qualitative strategy applied on different companies in the wine sector. International trade is a Portuguese tradition that started and reached its peak in the 16th century with the Portuguese and Spanish discoveries, which justifies this study. The wine industry, particularly in the Douro Region, has also always been closely linked to foreign trade and has even benefited from a historic trade agreement with the United Kingdom. The empirical results show that companies are practically born international. The size of the domestic market was the main justification for the demand for external markets. The constant evolution of markets and industries generates opportunities and potential threats to which companies must be able to respond.