Differences between Bilinguals and Monolinguals in False Memory Production? A Look into the DRM Paradigm Using Contextual Details

This study compared false memory production in Spanish monolinguals and Spanish-Catalan bilinguals. We used an adjusted Deese-Roediger-McDermott (DRM) false memory paradigm and presented the participants with eight Spanish DRM lists containing 12 words each, along with figures and colors to manipulate contextual details. Free recall results showed higher true recall levels in bilinguals than in monolinguals. However, we did not find notable false memory differences between the monolinguals and bilinguals. We found no differences in the amount of contextual details added in the true and false recall, indicating that levels of confidence in memories are similar in the two groups. Implications of the findings are discussed.

Adaptive constructive processes: An episodic specificity induction impacts false recall in the Deese-Roediger-McDermott paradigm

Numerous studies indicate that an episodic specificity induction (ESI) - brief training in recollecting the details of a past experience - enhances performance on subsequent tasks that rely on episodic retrieval, including autobiographical memory, imagination, problem solving, and creative thinking. In four experiments, we examined whether these benefits of the ESI extend to reducing susceptibility to false memory, or whether they are accompanied by a cost in the form of increased susceptibility to false memory. To assess how ESI impacts false memory generation, we used the Deese-Roediger-McDermott (DRM) paradigm, a reliable procedure for generating false memories. When an ESI was administered after DRM list presentation and just before a free recall test, rates of false recall for critical lures were significantly enhanced relative to a control induction. These findings support the hypothesis that ESI operates to boost recollection of illusory episodic details associated with critical lures in the DRM, and suggest that constructive rather than reproductive episodic retrieval processes support the wide-ranging benefits of ESI on a range of cognitive tasks.

False recall of brands in advergames: a cross-country comparison

Purpose – The purpose of this paper is to attempt to answer whether there is a difference between retrieving memory by using recall or false recall of brands in an interactive and imagery-rich environment such as advergaming, and there are differences in memory in the same context if the languages of proficiency are based on the same script (e.g. alphabetic/alphabetic such as Spanish/English) versus cross-script (e.g. logographic/alphabetic, such as Chinese/English). Design/methodology/approach – A series of international experiments addressed memory of brand placements in advergames – via correct and false recall – across groups of bilinguals from China, Mexico and South Korea. Findings – The most salient finding of this study revealed advergame interactivity increased false memory more pronouncedly in the proficient groups (“experts”), supporting the notion of increased false recall as a result of feelings of accountability that experts naturally experience. Research limitations/implications – The procedures of the international experiments were susceptible to some limitations concerning sampling design and experimental stimuli. Despite its limitations, this study helps to uncover the effect of these elements in short-term brand memory, to guide marketers for an effective use of brand and product placements in advergames. Originality/value – Analysis of both correct and false recall of bilinguals in imagery-rich environments is of utmost importance. In these environments, memory may originate from experience or from imagination. The study addressed brand memory among diverse Internet audiences by taking into account both correct memory scores as well as false memory scores within the advergaming context.