Handbook on Ethics and Marketing
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Published By Edward Elgar Publishing

9781781003435
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Marketing ethics and differentiation: implications for normalized deviance

2015 ◽  
pp. 150-167 ◽  
Author(s):  
Kelly D. Martin ◽  
Jean L. Johnson
Keyword(s):  
Marketing Ethics

scholarly journals Marketing ethics and CSR in marketing: research challenges for the next decade

2015 ◽  
pp. 1-14 ◽  
Author(s):  
Gene R. Laczniak ◽  
Patrick E. Murphy
Keyword(s):  
Marketing Research ◽  
Marketing Ethics ◽  
Research Challenges

Corporate philanthropy and ethicality: two opposing notions?

2015 ◽  
pp. 317-353 ◽  
Author(s):  
Bodo B. Schlegelmilch ◽  
Ilona Szőcs
Keyword(s):  
Corporate Philanthropy

The influence of ethics institutionalization on ethical decision making in marketing

2015 ◽  
pp. 61-88 ◽  
Author(s):  
Scott J. Vitell ◽  
Anusorn Singhapakdi ◽  
Ceri Nishihara
Keyword(s):  
Decision Making ◽  
Ethical Decision ◽  
Ethical Decision Making ◽  
Ethics Institutionalization

Marketing ethics in context: the promotion of unhealthy foods and beverages to children

2015 ◽  
pp. 354-386 ◽  
Author(s):  
Michaela Jackson ◽  
Paul Harrison ◽  
Boyd Swinburn ◽  
Mark Lawrence
Keyword(s):  
Marketing Ethics

Corporate social responsibility: individual, institutional and systemic perspectives

2015 ◽  
pp. 263-283 ◽  
Author(s):  
Thomas Beschorner ◽  
Thomas Hajduk ◽  
Christoph Schank
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Social

The general theory of marketing ethics: the consumer ethics and intentions issues

2015 ◽  
pp. 15-37 ◽  
Author(s):  
Scott J. Vitell ◽  
Shelby D. Hunt
Keyword(s):  
General Theory ◽  
Consumer Ethics ◽  
Marketing Ethics
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