Consumer-Centric Category Management
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31

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Published By John Wiley & Sons, Inc.

9781119201632, 9780471703594

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Crossmark-Just the Facts

Consumer-Centric Category Management ◽

10.1002/9781119201632.ch15 ◽

2015 ◽

pp. 241-249

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Lessons Learned from the Real World

Consumer-Centric Category Management ◽

10.1002/9781119201632.ch21 ◽

2015 ◽

pp. 303-307

Keyword(s):

Real World ◽

Lessons Learned ◽

The Real

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Category Management Begins with the Retailer's Strategy

Consumer-Centric Category Management ◽

10.1002/9781119201632.ch2 ◽

2015 ◽

pp. 33-61

Keyword(s):

Category Management

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General Mills-Going Beyond the Categories

Consumer-Centric Category Management ◽

10.1002/9781119201632.ch12 ◽

2015 ◽

pp. 199-206

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Acosta-Multiplying the Impact of Category Management

Consumer-Centric Category Management ◽

10.1002/9781119201632.ch16 ◽

2015 ◽

pp. 251-257

Keyword(s):

Category Management ◽

The Impact

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Acknowledgments

Consumer-Centric Category Management ◽

10.1002/9781119201632.ack ◽

2015 ◽

pp. 343-345

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The New Category Management Emerges

Consumer-Centric Category Management ◽

10.1002/9781119201632.ch24 ◽

2015 ◽

pp. 335-341

Author(s):

Dirk Seifert

Keyword(s):

Category Management

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Big Y-Focusing on Implementation

Consumer-Centric Category Management ◽

10.1002/9781119201632.ch13 ◽

2015 ◽

pp. 207-215

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The Evolution of Category Management and the New State of the Art

Consumer-Centric Category Management ◽

10.1002/9781119201632.ch1 ◽

2015 ◽

pp. 13-32

Keyword(s):

State Of The Art ◽

Category Management

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Chiquita-Extending Category Management to Perishables

Consumer-Centric Category Management ◽

10.1002/9781119201632.ch17 ◽

2015 ◽

pp. 259-274

Keyword(s):

Category Management

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