Advances in Advertising Research (Vol. 2)
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31

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4

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Published By Gabler

9783834931344, 9783834968548

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Figuratively Bleeding or Just Bleeding? Exploring Consumers’ Personal Values and Emotions within Simple and Rhetorically Constructed Violent Ad Contexts!

Advances in Advertising Research (Vol. 2) ◽

10.1007/978-3-8349-6854-8_31 ◽

2011 ◽

pp. 473-490

Author(s):

Ioannis G. Theodorakis ◽

Christos Koritos

Keyword(s):

Personal Values

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Public Opinion towards Digital Billboards in the United States: An Analysis of Recent Polls

Advances in Advertising Research (Vol. 2) ◽

10.1007/978-3-8349-6854-8_24 ◽

2011 ◽

pp. 373-392 ◽

Author(s):

Charles R. Taylor ◽

George R. Franke

Keyword(s):

United States ◽

Public Opinion ◽

The United States ◽

Digital Billboards

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Attention Battle; the Abilities of Brand, Visual, and Text Characteristics of the Ad to Draw Attention versus the Diverting Power of the Direct Magazine Context

Advances in Advertising Research (Vol. 2) ◽

10.1007/978-3-8349-6854-8_19 ◽

2011 ◽

pp. 295-310 ◽

Author(s):

Sophie C. Boerman ◽

Edith G. Smit ◽

Lex van Meurs

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A Study on the Impact of TV Advertising Contacts during Dinner

Advances in Advertising Research (Vol. 2) ◽

10.1007/978-3-8349-6854-8_28 ◽

2011 ◽

pp. 437-449

Author(s):

Günter Silberer ◽

Sascha Steinmann ◽

Inga Blohm ◽

Julia Vetter

Keyword(s):

Tv Advertising ◽

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The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behaviour

Advances in Advertising Research (Vol. 2) ◽

10.1007/978-3-8349-6854-8_13 ◽

2011 ◽

pp. 191-213

Author(s):

Rafael Currás-Pérez ◽

María José Miquel-Romero ◽

Carla Ruiz-Mafé ◽

Silvia Sanz-Blas

Keyword(s):

Parasocial Interaction

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The Effectiveness of Emotional and Rational Regulatory (In)congruent Messages for a Fair Trade Campaign

Advances in Advertising Research (Vol. 2) ◽

10.1007/978-3-8349-6854-8_7 ◽

2011 ◽

pp. 107-118 ◽

Author(s):

Erlinde Cornelis ◽

Leen Adams ◽

Verolien Cauberghe

Keyword(s):

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The (B)old and the Beautiful: Investigating the Preference of Senior Consumers Concerning (the Age of) Models Used in Advertising

Advances in Advertising Research (Vol. 2) ◽

10.1007/978-3-8349-6854-8_9 ◽

2011 ◽

pp. 133-144

Author(s):

Katarina Panic ◽

Verolien Cauberghe ◽

Delphine Verhoye

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Assessing the Quality of Self-reported Measures and the Reliability of Empirical Findings: Exploring Creativity Differences across Worldwide Agency Creatives and Managers

Advances in Advertising Research (Vol. 2) ◽

10.1007/978-3-8349-6854-8_23 ◽

2011 ◽

pp. 359-371 ◽

Author(s):

Sheila Sasser ◽

Scott Koslow ◽

Mark Kilgour

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Effects of Celebrity Endorsers’ Attractiveness and Expertise on Brand Recall of Transformational and Informational Products

Advances in Advertising Research (Vol. 2) ◽

10.1007/978-3-8349-6854-8_29 ◽

2011 ◽

pp. 451-460 ◽

Author(s):

Tobias Langner ◽

Martin Eisend

Keyword(s):

Brand Recall ◽

Celebrity Endorsers

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The Impact of e-WOM: Determinants of Influence

Advances in Advertising Research (Vol. 2) ◽

10.1007/978-3-8349-6854-8_14 ◽

2011 ◽

pp. 215-230 ◽

Author(s):

Manuela López ◽

María Sicilia

Keyword(s):

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