Menggali peran digital fitness influencer terhadap parasocial interaction dan fan citizenship behaviour

This article elucidate the concept of fan citizenship behaviour can be influenced by digital fitness influencers and parasocial interactions. This article uses a systematic literature review approach to clarify the concept fan citizenship behaviour by integrating source credibility theory and social exchange theory. The results provide 39 articles extend an overview of digital fitness influencers in holistic, how fitness influencers build relationships in a parasocial and resiprokal. Digital fitness influencers share content through photos, videos and interact with fan through comments or short messages, and fan form imaginary relationships called parasocial relationships. From the relationships, fan gratify their psychological necessity such as pleasurement, cultivate loyalty and commitment to digital fitness influencers.

Intimacy despite distance: The dark triad and romantic parasocial interactions

Individuals who score high on the dark triad of socially aversive traits—narcissism, psychopathy, and Machiavellianism—are prone to engage in short-term, non-committal romantic encounters. However, little is known about the transferability of this behavior to these individuals’ intimate interactions with media characters (i.e., romantic parasocial interactions). To close this research gap, we conducted a two-level-between-subjects experiment with young adults in Germany ( N = 116). Our results reveal that, although individuals who score high on the dark triad traits are particularly prone to engage in the specific sub-dimensions emotional love and responses to the media character of romantic parasocial interactions, they are not particularly prone to experience physical love for the media character. Moreover, our results show an alternative negative effect operating through an enhanced tendency to perceive a narrative as “corny” among those with Machiavellian and psychopathic personalities. To underline the similarity between parasocial and real-life romantic interactions, we further investigated the relationship between romantic parasocial interactions and an individual’s perceived relatedness gratification. The results suggest that interacting with and responding to the media character enhance perceived relatedness gratification, but that the romantic connotation of the parasocial interaction is not crucial for the feeling of relatedness during media reception.

The ambiguity of technology in ASMR experiences: Four types of intimacies and struggles in the user comments on YouTube

Autonomous sensory meridian response (ASMR) is a tingling, static-like sensation in response to specific triggering audio and visual stimuli. Within recent years, ASMR has mostly been associated with videos on YouTube (technologically mediated ASMR) dedicated to make the users “tingle”, relax, and feel at ease. In this article, I explore the ambiguity of technology in relation to the ASMR experience and theoretically investigate how viewer-listeners might struggle to obtain an intimate and parasocial interaction in a technologically mediated ASMR context. The article introduces four types of intimacies as well as theoretical concepts of mediated intimacy, immediacy, and parasocial interaction, and I discuss these intimacies and concepts in relation to illustrative comments by some of the pacesetting power users of ASMR.

A Study on the Network Effectiveness of Sustainable K-Fashion and Beauty Creator Media (Social Media) in the Digital Era

With the convergence of various media in the digital era, the influence of Korean fashion/beauty on popular culture is growing rapidly. This study examines the sustainable relationship between the content and community characteristics of Korean fashion/beauty creator media, the associated social exchange relationships, and the effectiveness of the network among international consumers. In total, 614 international consumers who had made Korean fashion product purchases, viewed Korean fashion creator media, and shared information related to Korean fashion at least once were selected as a sample. Frequency analysis, reliability and validity analysis, measurement model analysis, and path analysis were conducted using SPSS and AMOS. The results showed that, first, content uniqueness had a significant effect on perceived similarity, although content continuity did not. In addition, content uniqueness and content continuity both had a significant effect on emotional expectations. Second, community scalability and community cohesion both had a significant effect on perceived similarity, and community scalability and community cohesion had a significant effect on emotional expectations. Third, perceived similarity had a significant effect on both emotional expectation consciousness and parasocial interaction, and emotional expectation consciousness had a significant effect on parasocial interaction. Finally, parasocial interaction had a significant effect on fad-like behavior. Through this, this study expanded the scope of academic research by linking the contents and community characteristics of Korean fashion/beauty creator media with research problems in the field of social exchange from the perspective of network effectiveness. Integrating this with the existing studies on consumer acceptance of Hallyu culture is expected to lead to the development of a more descriptive theoretical model for the formation of attitudes and purchase intentions toward Korean fashion/beauty products.

Predictors of parasocial interaction and relationships in live streaming

The purpose of the current article was to explore parasocial phenomena in the unique and interactive context of live streaming. Specifically, the predictors of parasocial interactions (PSIs) and parasocial relationships (PSRs) were compared. In the past, the terms ‘parasocial interaction’ and ‘parasocial relationship’ have been used interchangeably, even though they are distinct constructs – which has confused researchers’ understanding of these phenomena. The current study aims to begin to disentangle our understanding of these two constructs by studying the predictors for each construct separately. An online survey was utilized to collect data on PSRs, PSIs, and various parasocial predictors that fell into three categories: streamer (source) characteristics, viewer characteristics, and behavioral (relationship) characteristics. Results indicate that streamer characteristics were the most important predictors of both PSIs and PSRs in the live streaming context, although characteristics of the viewer and relationship were also influential. These findings indicate that message sources can modify their content to encourage parasocial phenomena in their audience. This is encouraging, as research suggests that parasocial phenomena lead to many positive repercussions for the media and so are generally considered a goal of media personae.