The Branding of Tourist Destinations: Theoretical and Empirical Insights
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Published By Emerald Publishing Limited

9781787693746, 9781787693739

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Chapter 11 The Moderating Effect of Perceived Value on the Relationship between Country Image and Destination Brand Extension in Alanya, Turkey

The Branding of Tourist Destinations: Theoretical and Empirical Insights ◽

10.1108/978-1-78769-373-920181011 ◽

2018 ◽

pp. 185-205

Author(s):

Bekir Bora Dedeoğlu

Keyword(s):

Perceived Value ◽

Brand Extension ◽

Moderating Effect ◽

Country Image ◽

Destination Brand ◽

The Relationship

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Chapter 7 The Consumer-Based Brand Equity of Music Events: Two Case Studies from Portugal

The Branding of Tourist Destinations: Theoretical and Empirical Insights ◽

10.1108/978-1-78769-373-920181007 ◽

2018 ◽

pp. 113-128

Author(s):

Gisela Alves ◽

Arnaldo Coelho ◽

Vítor Roque

Keyword(s):

Case Studies ◽

Brand Equity

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Chapter 6 Using the Destination’s Heritage, Language, Lifestyle and ‘Made in Italy’ as a Tourism Development Model

The Branding of Tourist Destinations: Theoretical and Empirical Insights ◽

10.1108/978-1-78769-373-920181006 ◽

2018 ◽

pp. 97-111

Author(s):

Kamel Ben Youssef ◽

Martha Friel ◽

Giuseppe Giaccardi

Keyword(s):

Heritage Language ◽

Tourism Development ◽

Development Model ◽

Made In

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Chapter 8 Branding Porto: A Case Study of the ‘Essence of Wine’

The Branding of Tourist Destinations: Theoretical and Empirical Insights ◽

10.1108/978-1-78769-373-920181008 ◽

2018 ◽

pp. 129-146

Author(s):

Ana Pinto Borges ◽

Elvira Vieira ◽

Paula Rodrigues

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Chapter 10 The Hotel Managers’ Attitudes Towards Environmental Responsibility. An Empirical Study from Ecuador

The Branding of Tourist Destinations: Theoretical and Empirical Insights ◽

10.1108/978-1-78769-373-920181010 ◽

2018 ◽

pp. 169-184

Author(s):

María Dolores Sánchez-Fernández ◽

Valentín-Alejandro Martínez-Fernández ◽

Beder Gonzalo Aguilar Campoverde ◽

Jackson Guillermo Valverde Jaramillo

Keyword(s):

Empirical Study ◽

Environmental Responsibility ◽

Hotel Managers

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Chapter 9 Oleotourism Development in Jaén, Spain

The Branding of Tourist Destinations: Theoretical and Empirical Insights ◽

10.1108/978-1-78769-373-920181009 ◽

2018 ◽

pp. 147-168

Author(s):

Carla Marano-Marcolini ◽

Anna D’Auria ◽

Marco Tregua

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Chapter 3 A Stakeholder Approach for Destination Management Organisations

The Branding of Tourist Destinations: Theoretical and Empirical Insights ◽

10.1108/978-1-78769-373-920181003 ◽

2018 ◽

pp. 43-60

Author(s):

Jeremy Fairley

Keyword(s):

Stakeholder Approach

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Prelims

The Branding of Tourist Destinations: Theoretical and Empirical Insights ◽

10.1108/978-1-78769-373-920181014 ◽

2018 ◽

pp. i-xx

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Chapter 2 Branding Places and Tourist Destinations: A Conceptualisation and Review

The Branding of Tourist Destinations: Theoretical and Empirical Insights ◽

10.1108/978-1-78769-373-920181002 ◽

2018 ◽

pp. 15-42

Author(s):

Chung-Shing Chan ◽

Lawal M. Marafa

Keyword(s):

Tourist Destinations

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Chapter 12 Exploring Customers’ Attitudes Towards the Hospitality Brands in India: A Social Identity Perspective

The Branding of Tourist Destinations: Theoretical and Empirical Insights ◽

10.1108/978-1-78769-373-920181012 ◽

2018 ◽

pp. 207-231 ◽

Cited By ~ 6

Author(s):

Ahmad Raouf Rather

Keyword(s):

Social Identity

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The Branding of Tourist Destinations: Theoretical and Empirical InsightsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Emerald Publishing Limited

Chapter 11 The Moderating Effect of Perceived Value on the Relationship between Country Image and Destination Brand Extension in Alanya, Turkey

Chapter 7 The Consumer-Based Brand Equity of Music Events: Two Case Studies from Portugal

Chapter 6 Using the Destination’s Heritage, Language, Lifestyle and ‘Made in Italy’ as a Tourism Development Model

Chapter 8 Branding Porto: A Case Study of the ‘Essence of Wine’

Chapter 10 The Hotel Managers’ Attitudes Towards Environmental Responsibility. An Empirical Study from Ecuador

Chapter 9 Oleotourism Development in Jaén, Spain

Chapter 3 A Stakeholder Approach for Destination Management Organisations

Prelims

Chapter 2 Branding Places and Tourist Destinations: A Conceptualisation and Review

Chapter 12 Exploring Customers’ Attitudes Towards the Hospitality Brands in India: A Social Identity Perspective

The Branding of Tourist Destinations: Theoretical and Empirical Insights
Latest Publications