Quantitative Marketing and Marketing Management
Latest Publications

TOTAL DOCUMENTS

30

(FIVE YEARS 0)

H-INDEX

3

(FIVE YEARS 0)

Published By Gabler Verlag

9783834930606, 9783834937223

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Implications of Linear Versus Dummy Coding for Pooling of Information in Hierarchical Models

Quantitative Marketing and Marketing Management ◽

10.1007/978-3-8349-3722-3_8 ◽

2012 ◽

pp. 171-190

Author(s):

Thomas Otter ◽

Tetyana Kosyakova

Keyword(s):

Hierarchical Models ◽

Dummy Coding

Knowledge Generation in Marketing

Quantitative Marketing and Marketing Management ◽

10.1007/978-3-8349-3722-3_7 ◽

2012 ◽

pp. 149-170

Author(s):

Peter S. H. Leeflang ◽

Alessandro M. Peluso

Keyword(s):

Knowledge Generation

Market Shaping Orientation and Firm Performance

Quantitative Marketing and Marketing Management ◽

10.1007/978-3-8349-3722-3_21 ◽

2012 ◽

pp. 447-466

Author(s):

Markus Blut ◽

Hartmut H. Holzmüller ◽

Markus Stolper

Keyword(s):

Firm Performance ◽

Market Shaping

Investigating Cross-Category Brand Loyal Purchase Behavior in FMCG

Quantitative Marketing and Marketing Management ◽

10.1007/978-3-8349-3722-3_14 ◽

2012 ◽

pp. 287-302

Author(s):

Yasemin Boztuğ ◽

Lutz Hildebrandt ◽

Nadja Silberhorn

Keyword(s):

Purchase Behavior

The Influence of Location-Aware Mobile Marketing Messages on Consumers’ Buying Behavior

Quantitative Marketing and Marketing Management ◽

10.1007/978-3-8349-3722-3_17 ◽

2012 ◽

pp. 353-377 ◽

Cited By ~ 1

Author(s):

Andrea Gröppel-Klein ◽

Philipp Broeckelmann

Keyword(s):

Mobile Marketing ◽

Buying Behavior ◽

Location Aware ◽

Marketing Messages

Studying Business Administration in Vienna

Quantitative Marketing and Marketing Management ◽

10.1007/978-3-8349-3722-3_28 ◽

2012 ◽

pp. 587-599

Author(s):

Claus Ebster ◽

Heribert Reisinger

Keyword(s):

Business Administration

The Consistency Adjustment Problem of AHP Pairwise Comparison Matrices

Quantitative Marketing and Marketing Management ◽

10.1007/978-3-8349-3722-3_2 ◽

2012 ◽

pp. 51-62 ◽

Cited By ~ 1

Author(s):

Dominic Gastes ◽

Wolfgang Gaul

Keyword(s):

Pairwise Comparison ◽

Adjustment Problem

An Empirical Analysis of Brand Image Transfer in Multiple Sports Sponsorships

Quantitative Marketing and Marketing Management ◽

10.1007/978-3-8349-3722-3_25 ◽

2012 ◽

pp. 517-530 ◽

Cited By ~ 1

Author(s):

Henrik Sattler ◽

Oliver Schnittka ◽

Franziska Völckner

Keyword(s):

Empirical Analysis ◽

Brand Image ◽

Image Transfer

Visual Decision Making Styles and Geographical Information Systems

Quantitative Marketing and Marketing Management ◽

10.1007/978-3-8349-3722-3_9 ◽

2012 ◽

pp. 191-207

Author(s):

Ana-Marija Ozimec ◽

Martin Natter ◽

Thomas Reutterer

Keyword(s):

Decision Making ◽

Information Systems ◽

Geographical Information Systems ◽

Geographical Information ◽

Decision Making Styles

Supporting Strategic Product Portfolio Planning by Market Simulation

Quantitative Marketing and Marketing Management ◽

10.1007/978-3-8349-3722-3_6 ◽

2012 ◽

pp. 123-147 ◽

Cited By ~ 3

Author(s):

Karsten Kieckhäfer ◽

Thomas Volling ◽

Thomas Stefan Spengler

Keyword(s):

Product Portfolio ◽

Market Simulation ◽

Portfolio Planning