Advances in Advertising Research (Vol. VII)
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Published By Springer Fachmedien Wiesbaden

9783658152192, 9783658152208
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Is Targeting Online Information Diffusers Based on Their Personality Traits and Influencer Types Misleading?

2016 ◽  
pp. 79-86 ◽  
Author(s):  
Anik St-Onge ◽  
Sylvain Senecal ◽  
Marc Fredette ◽  
Jacques Nantel
Keyword(s):  
Personality Traits ◽  
Online Information

Model’s Age and Target’s Age: Effects on Emotions towards and Beliefs about an Ad

2016 ◽  
pp. 133-150
Author(s):  
Corinne Chevalier ◽  
Marie-Christine Lichtlé
Keyword(s):  
Age Effects

Examining the Mediating Role of Integrated Marketing Communication on the Relationship between Adhocracy Culture and Brand Advantage

2016 ◽  
pp. 281-295 ◽  
Author(s):  
Lucia Porcu ◽  
Salvador del Barrio-García ◽  
Juan Miguel Alcántara-Pilar ◽  
Esmeralda Crespo-Almendros
Keyword(s):  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Mediating Role ◽  
The Relationship

How Customers Engage with Brands: A New Framework

2016 ◽  
pp. 231-243
Author(s):  
Ewa Maslowska ◽  
Edward C. Malthouse ◽  
Tom Collinger
Keyword(s):  
New Framework

The Effect of Eroticism in Couple Depictions in Advertisements on Brand Evaluations

2016 ◽  
pp. 117-132 ◽  
Author(s):  
Heribert Gierl ◽  
Stefan Thomas
Keyword(s):  
Brand Evaluations
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