personality traits
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2022 ◽  
Vol 29 (2) ◽  
pp. 1-59
Author(s):  
Joni Salminen ◽  
Sercan Şengün ◽  
João M. Santos ◽  
Soon-Gyo Jung ◽  
Bernard Jansen

There has been little research into whether a persona's picture should portray a happy or unhappy individual. We report a user experiment with 235 participants, testing the effects of happy and unhappy image styles on user perceptions, engagement, and personality traits attributed to personas using a mixed-methods analysis. Results indicate that the participant's perceptions of the persona's realism and pain point severity increase with the use of unhappy pictures. In contrast, personas with happy pictures are perceived as more extroverted, agreeable, open, conscientious, and emotionally stable. The participants’ proposed design ideas for the personas scored more lexical empathy scores for happy personas. There were also significant perception changes along with the gender and ethnic lines regarding both empathy and perceptions of pain points. Implications are the facial expression in the persona profile can affect the perceptions of those employing the personas. Therefore, persona designers should align facial expressions with the task for which the personas will be employed. Generally, unhappy images emphasize realism and pain point severity, and happy images invoke positive perceptions.


2022 ◽  
Vol 185 ◽  
pp. 111306
Author(s):  
Jasmine Vergauwe ◽  
Bart Wille ◽  
Elien De Caluwé ◽  
Filip De Fruyt

2022 ◽  
Vol 185 ◽  
pp. 111277
Author(s):  
Guy J. Curtis ◽  
Joseph Clare ◽  
Emma Vieira ◽  
Emily Selby ◽  
Peter K. Jonason

2022 ◽  
Vol 186 ◽  
pp. 111343
Author(s):  
Radosław Rogoza ◽  
Christopher Marcin Kowalski ◽  
Donald H. Saklofske ◽  
Julie Aitken Schermer
Keyword(s):  

2022 ◽  
Vol 185 ◽  
pp. 111248
Author(s):  
Benjamin S. Hardin ◽  
C. Veronica Smith

2022 ◽  
Vol 186 ◽  
pp. 111381
Author(s):  
Adrian Furnham ◽  
Charlotte Robinson
Keyword(s):  

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