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Lahore Journal of Business
Latest Publications
TOTAL DOCUMENTS
101
(FIVE YEARS 31)
H-INDEX
2
(FIVE YEARS 1)
Published By Lahore School Of Economics
2223-0025
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
Consistency of Debt Policy: An Intrinsic Role of Business Group Affiliation
Lahore Journal of Business
◽
10.35536/ljb.2021.i1.v10.a1
◽
2021
◽
Vol 10
(1)
◽
pp. 1-28
Author(s):
Wajiha Rasheed
◽
Kanwal Iqbal Khan
◽
Syed Muhammad Waqar Azeem Naqvi
◽
Shahid Mahmood
Keyword(s):
Business Group
◽
Group Affiliation
◽
Business Group Affiliation
◽
Debt Policy
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Accrual Management in the Pakistani Non-Financial Firms: Explaining the Role of Idiosyncratic Risk and Macroeconomic Uncertainty
Lahore Journal of Business
◽
10.35536/ljb.2021.i1.v10.a3
◽
2021
◽
Vol 10
(1)
◽
pp. 57-90
Author(s):
Abdul Rashid
◽
Nida Ishfaque
◽
Zainab Jehan
Keyword(s):
Idiosyncratic Risk
◽
Financial Firms
◽
Macroeconomic Uncertainty
◽
Accrual Management
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Asset Pricing and Evidence of Price Discovery in Sustainable Equity Portfolios
Lahore Journal of Business
◽
10.35536/ljb.2021.i1.v10.a4
◽
2021
◽
Vol 10
(1)
◽
pp. 91-120
Author(s):
Abdul Qadeer
◽
Ashfaq Ahmad
Keyword(s):
Asset Pricing
◽
Price Discovery
◽
Equity Portfolios
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An Analysis of Competition and Displacement of Business Among Media Forms in the Advertising Media Market of Pakistan
Lahore Journal of Business
◽
10.35536/ljb.2021.i1.v10.a5
◽
2021
◽
Vol 10
(1)
◽
pp. 121
Author(s):
Barira Bakhtawar
◽
Faiza Latif
◽
Asifa Kamal
Keyword(s):
Media Market
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Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit
Lahore Journal of Business
◽
10.35536/ljb.2021.i1.v10.a2
◽
2021
◽
Vol 10
(1)
◽
pp. 29-56
Author(s):
Anam Shahid
◽
Sadia Arshad
Keyword(s):
Consumer Loyalty
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(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach
Lahore Journal of Business
◽
10.35536/ljb.2021.v9.i2.a4
◽
2021
◽
Vol 9
(2)
◽
pp. 79-108
Author(s):
Naveed R. Khan
◽
Zain Ul Abedin
◽
Arsalan Mujahid Ghouri
Keyword(s):
Market Orientation
◽
Brand Loyalty
◽
Purchase Intention
◽
Brand Image
◽
Direct Effects
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The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment
Lahore Journal of Business
◽
10.35536/ljb.2021.v9.i2.a2
◽
2021
◽
Vol 9
(2)
◽
pp. 19-40
Author(s):
Shehla Qaiser
◽
Muhammad Adnan Bashir
◽
Muhammad Yasir
◽
Syed Muhammad Fahim
Keyword(s):
Customer Engagement
◽
Brand Attachment
◽
Mediating Role
◽
Brand Involvement
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A Comparative Study of Banking Sectors of Pakistan and India: An Application of Data Envelopment Analysis
Lahore Journal of Business
◽
10.35536/ljb.2021.v9.i2.a3
◽
2021
◽
Vol 9
(2)
◽
pp. 41-78
Author(s):
Aamir Shahzad
◽
Tahir Mahmood
◽
Mehwish Shahzad
Keyword(s):
Data Envelopment Analysis
◽
Comparative Study
◽
Data Envelopment
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Role of Carroll’s CSR Pyramid in Shaping Consumer Buying Behavior: A Case of Detergent Industry of Pakistan
Lahore Journal of Business
◽
10.35536/ljb.2021.v9.i2.a5
◽
2021
◽
Vol 9
(2)
◽
pp. 109-140
Author(s):
Haadiah Yasir
◽
Syeda Anna Amjad
Keyword(s):
Detergent Industry
◽
Buying Behavior
◽
Consumer Buying Behavior
Download Full-text
Pre-COVID Performance and Risk Assessment of Asset Management Companies; Evidence from an Emerging Market
Lahore Journal of Business
◽
10.35536/ljb.2021.v9.i2.a1
◽
2021
◽
Vol 9
(2)
◽
pp. 1-17
Author(s):
Fouzia Hadi Ali
◽
Javeria Barkaat
◽
Majid Ali
◽
Muhammad Aamir
Keyword(s):
Risk Assessment
◽
Asset Management
◽
Emerging Market
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