Netflix's Strategy to Dominate the World's Entertainment Media Market After the Death of Blockbuster

Multinational corporations (MNCs) are non-state actors who have a significant role in international relations. Globalization has facilitated the development of MNCs as well as the transformation of media. It impacts the presence of multinational entertainment media companies operating with the SVOD (Subscription video-on-demand) system like Netflix and Blockbuster. Netflix chooses Indonesia as one of its potential markets. However, Netflix has to face new competitors and resolve several obstacles and regulations from other companies and governments in Indonesia. This research aims to find out and analyze the strategy of Netflix is dominating the Entertainment Media market in Indonesia with the concept of MNC, international strategy, and competitive advantages. This research used a qualitative approach with descriptive methods where the data collection came from secondary data such as books, academic literature, and news portals. In data analysis, the researcher reviews and draw an explanation regarding the phenomenon. The strategies and efforts made by Netflix can make Netflix become the number one choice for the SVOD platform in the Indonesian market based on the supremacy that Netflix has, especially in providing original content. By developing its strategy, Netflix can continue to internationalize its product services in the Indonesian market.

Modern Auction Mechanisms for the Media Market

Online advertising is one of the most dynamically developing forms of advertising in the Polish market. This paper aims to review existing auction mechanisms for pricing and selling online advertisements. The analysis of the available solutions, including their advantages and disadvantages, such as usefulness in determining the advertisers’ willingness to pay, allows for the indication of practical recommendations for the use of specific auction mechanisms for the media market in Poland. The presented solutions can be considered an alternative to the traditional method of concluding purchase/selling transactions of advertising space

ESports: a Review of Foreign and Russian Media Resources

Millions of people all over the world watch ESports matches and follow the news about favourite teams and players. Due to the COVID-19 pandemic ESports market has received unprecedented growth of audience. The present paper is aimed at exploring and comparing specific features of ESports internet resources development around the world. The author observes the most visited ESports sites in such countries as South Korea, China, the USA, and Russia. Also, this article examines website traffic statistics to analyze the popularity of ESports internet resources among an audience. The data is based on the number of views and visitors for each country during the day, month, and year. The study showed that the Asian ESports media market prefers to use video format for providing content compared to the USA and Russia. The USA and Russia still use text and video formats.

THE STRATEGY OF NETFLIX TO DOMINATE THE ENTERTAINMENT MEDIA MARKET IN INDONESIA 2016-2021

Multinational corporations (MNCs) are non-state actors who have a significant role in international relations. Globalization has facilitated the development of MNCs as well as the transformation of media. It impacts the presence of multinational entertainment media companies operating with the SVOD (Subscription video-on-demand) system like Netflix. Netflix chooses Indonesia as one of its potential markets. However, Netflix has to face new competitors and resolve several obstacles and regulations from other companies and governments in Indonesia. This research aims to find out and analyze the strategy of Netflix is dominating the Entertainment Media market in Indonesia with the concept of MNC, international strategy, and competitive advantages. This research used a qualitative approach with descriptive methods where the data collection came from secondary data such as books, academic literature, and news portals. In data analysis, the researcher reviewing and draw an explanation regarding the phenomenon. The strategies and efforts made by Netflix can make Netflix become the number one choice for the SVOD platform in the Indonesian market based on the supremacy that Netflix has, especially in providing original content. By developing its strategy, Netflix can continue to internationalize its product services in the Indonesian market. Keywords: Netflix, Strategy, Subscription Video on Demand (SVOD), Indonesia, Multinational Corporations (MNC)

Research on the Action Mechanism of Cultural and Creative Industries on Urban Economic Growth under the Background of Media Convergence

Cultural and creative industries interact with the urban economy. Their growth can not only change the mode of economic growth, promote the optimization and upgrading of industrial structure, solve employment problems, directly affect the urban economy, but also indirectly drive economic growth through technological innovation, human capital and cultural values. At present, Media convergence has become the general trend, and technological innovation has weakened the boundaries and barriers of the traditional media market. The media market has been expanded not only in geographical concept but also in product categories. "The integration of technology has blurred the division of different kinds of media, communication products and markets". In this paper, the mechanism model of cultural and creative industries on urban economy is established by constructing structural equations, and then the mechanism of cultural and creative industries is more fully understood.

Literature, Media and Market

Synopsis: Literature is the medicine for man and civilization for years. It attracts and affects the soul and mind. In modern times transformation of media makes a big difference in human approach. Though Communication is the primary aim of media, but it works like a window of conscience. In the age of globalization the media has a great influence on society. Though market is an economical concept but our daily life is bound to rely upon it. And now literature, media and market remain in an inter related manner. One affects the other two. This analysis tries to find out the inter relationship among literature, media and market. Keywords: Literature, Media, Market, Communication, Globalization, Literary Sensibility, Media ethics, Change in media approach

The Print Media Convergence: Overall Trends and the Covid-19 Pandemic Impact

The study presented in the paper aims to analyze the Russian print media market before and during the COVID-19 pandemic, as well as the prospects of local media transformation in the challenging environment. In the pre-pandemic decade, there was a growing body of literature on media convergence in emerging markets confirming that this concept is growing in importance as a strategic path of conventional media transformation. Still, the research on the Russian conventional media transformation is scarce, the impact of the COVID-19 pandemic risks on Russian print media and their business models have not been investigated so far. To fill the gap, we combined desk research, processing of published industry statistics, and data obtained by means of expert interviews. The results confirm that in the first decades of the 21st century Russian print media paid less attention to the opportunities of media convergence than Western ones. At the same time, those Russian conventional media that set ambitious goals for their future considered the adoption of the media convergence approach as crucial, even before the pandemic. The findings show the lack of systemic measures to improve the overall situation on the national media market that faces difficult times, and the need to take into account pandemic risks in the print media management activities.

Contagious accuracy norm violation in political journalism: A cross-national investigation of how news media publish inaccurate political information

This study introduces social norm theory to mis- and disinformation research and investigates whether, how and under what conditions broadsheets’ accuracy norm violation in political journalism becomes contagious and shifts other news media in a media market towards increasingly violating the accuracy norm in political journalism as well. Accuracy norm violation refers to the publication of inaccurate information. More specifically, the study compares Swiss and UK media markets and analyses Swiss and UK press councils’ rulings between 2000 and 2019 that upheld complaints about accuracy norm violations in political journalism. The findings show that broadsheets increasingly violate the accuracy norm the closer election campaigns approach to election dates. They thereby drive other news media in a media market to increasingly violate the accuracy norm as well. However, this holds only for the UK media market but not for the Swiss media market. Therefore, the findings indicate that the higher expected benefits of accuracy norm violation that exist in media markets characterised by higher competition outweigh the higher expected costs of accuracy norm violation created by stronger press councils’ sanctions, and, thereby, facilitate contagious accuracy norm violation in political journalism during election campaigns.