The Role of Consumer Pleasure Moderating the Effect of Content Marketing and Price Discount on Online Shopping Decision and Loyalty of Generation Z

The phenomenon of the covid 19 pandemics has changed consumer behavior, especially Generation Z who are proficient with social media, but there needs to be a trigger to want to shop at the marketplace. The purpose of this research is to find out empirically about the role of online shopping as mediation, the effect of content marketing, and price discounts on loyalty. consumers, as well as testing consumer pleasure as a moderator. This study uses a population of students who have shopped online at least 3 times using a sample of 100. Using the incidental sampling technique, you are ready to fill out the google form link. The results of this study found that online shopping has a positive effect on consumer loyalty, but online shopping needs encouragement from content marketing and price discounts that make consumers interested. The finding from moderation is that consumer pleasure weakens the effect of content marketing on online shopping, although not significantly. Meanwhile, consumer pleasure strengthens the effect of price discounts on online shopping, although it is not significant. Based on this research, it is proven that discounted prices are more attractive to consumers because they can perform efficiently during this pandemic.

Determinants of Consumer Loyalty with the Servqual Model at Franchised Pharmacies in the City of Surabaya

This study purposes to know the factors influencing loyalty of consumer at franchised pharmacies in the City of Surabaya passing through satisfaction variable of consumer as intervening variable. This research used quantitative method namely path analysis. Sampling technique was carried out according to accidental by taking respondents who happened to be at the research place. Collecting data in this study exerted was distributing questionnaires. The result of study showed that the dimension of service quality that are tangible, reliability, responsiveness, assurance, empathy which effected on consumer loyalty through the satisfaction of consumer as intervening variable to franchised pharmacies. To increase loyalty of consumer, the person in charge of the pharmacy should focus on improving tangible, reliable, assurance and empathy variables that proven to have an effect on loyalty of consumer at the company’s franchised pharmacies.

Encouraging consumer loyalty: the role of family business in hospitality

PurposeThe aim of this paper is to understand the importance of consumer loyalty in the specific context of Hotel Family Business. This study proposes a conceptual model to examine how perceived service quality and corporate social responsibility (SCR) influence guest satisfaction and loyalty, and also how they relate to corporate image, perceived value and price.Design/methodology/approachThrough the structural equation model (SEM), a research model was proposed to examine SQ and CSR affect satisfaction and loyalty to the Douro Family Hotel and also, how they interact with corporate image, perceived value and price. The main purpose is to analyse the drivers of guest loyalty and its importance for the development and sustainability of family hotels in Douro (Portugal).FindingsThe results of the study indicate that CSR and SQ perceived by the guest have a direct and positive effect on guest satisfaction and loyalty to Douro family hotels. These variables are also determinants of the perceived value, corporate image and price.Research limitations/implicationsThe sample is restricted and obtained by the convenience technique, but with sufficient size for the application of the structural equations model. However, the results obtained cannot be generalised to all hotels or contexts, as they only reflect information on family hotels in the Douro.Practical implicationsFamily businesses are a substantial share of the European economy, from the industrial sector to the services industry, including also hospitality. In Portugal, family businesses likewise play a key role, both in terms of wealth creation and job creation.Originality/valueThese findings provide knowledge to family hotels on how they should implement a CSR policy that promotes service quality, corporate image and guest satisfaction, and therefore their loyalty and the competitiveness of the family hotel business.

Impact of Service Quality and Price Fairness on Consumer Loyalty: The Moderating Role of Information Literacy

Purpose: Using data from 200 hotel guests in Multan, Pakistan, this research aims to evaluate the influence of service quality and pricing fairness on consumer loyalty while moderating the role of information literacy. Design/Methodology/Approach/Findings: The findings are estimated using partial least square (PLS). The variables service quality, pricing justice, and information literacy are all positively and substantially connected to customer loyalty, according to PLS estimations. Because the link between service quality and customer loyalty is statistically significant, the results of the moderated regression demonstrate that information literacy positively moderates it. On the other hand, while the link between price fairness and customer loyalty is statistically significant, the variable information literacy acts as a negative moderator. Implications/Originality/Value: Hotel management are advised to invest in and increase the quality of service. Managers must maintain control of all activities related to the concept of quality from the bottom to the top of their business.

Sikap Dan Perilaku, Kinerja Produk, Kepuasan Dan Loyalitas Konsumen Kopi Bubuk (Studi Kasus Pada Usaha Kopi Bubuk Rantau Di Kecamatan Argamakmur Kabupaten Bengkulu Utara)

The purpose of this study was to analyze consumer attitudes and behavior, level of product importance and performance, satisfaction, and consumer loyalty to RANTAU ground coffee in Argamakmur District, North Bengkulu Regency, Bengkulu Province. The place where the research was carried out was in the RANTAU ground coffee business in ArgaMakmur District, North Bengkulu Regency, Bengkulu Province. In this study the data consists of secondary data and primary data. Primary data is taken by direct observation of the production process, interviews with customers of Rantau ground coffee, based on a list of questions or questionnaires that have been prepared. The secondary data in this study consisted of an overview of the RANTAU ground coffee business obtained directly from the RANTAU ground coffee business actor, books related to consumer behavior, satisfaction, and loyalty, previous research journals that have been published, both online and online. not online related to research. The research sample, namely consumers of RANTAU ground coffee, was taken by accidental sampling. The data analysis method used quantitative analysis method, Importance Performance Analysis (IPA) method, the Customer Satisfaction Index (CSI) method, and to analyze the level of consumer loyalty using the Loyalty Pyramid. The results of the study are consumer attitudes and behavior in making decisions to consume RANTAU ground coffee for reasons of good taste with an average frequency of consuming the product 3 times a day, the number of last purchases an average of 0.25 kilos. Consumers are satisfied with the product and intend to return to consume the product. If the product is not available at the location of purchase, consumers will go elsewhere to buy RANTAU ground coffee products. The measurement of product attribute performance with IPA from RANTAU coffee powder products, must be improved or improved, the attribute performance is the expiration date that has not been listed on the product. On average, consumers are satisfied with the RANTAU ground coffee business. Consumer satisfaction of RANTAU ground coffee is 66% which shows that consumers are satisfied overall. RANTAU ground coffee consumers are already in the loyal category because the value of consumers who are disloyal / like to switch coffee brands or switcher buyers (34%) is smaller than the value of consumers who are loyal to buying Rantau ground coffee or Committed buyers (66%).

Analisis Kepuasan dan Loyalitas Konsumen Produk Tela-Tela Barokah Depan Kampus Baru Universitas Halu Oleo pada Masa Covid-19

This study aims to determine consumer satisfaction and loyalty of late-late products during the Covid-19 period—this research at the Barokah Tela-tela business in front of the new UHO campus using 30 respondents. Determination of respondents is done by accident (Accidental sampling), assuming that the respondent can be trusted. The variables observed in this study were consumer characteristics, tela-tela, and customer satisfaction and loyalty and satisfaction analysis methods using Customer Satisfaction Index (CSI) analysis and loyalty analysis using committed buyers, like the brand, satisfied buyers, habitual buyers, and switches. Buyers. The results show that the calculation of customer satisfaction analysis of the Customer Satisfaction Index is 0.77 or 77.46%. The CSI value criterion states that the vulnerable value of 0.66-0.80 is a satisfied consumer criterion. Based on this situation, it can be concluded that Barokah consumers have shown a satisfying attitude towards the products they consume. The survey results show that the most consumers who state that they are satisfied are the taste and cleanliness attributes of the Tela Barokah business location. The results of the calculation of consumer loyalty analysis using switcher buyer analysis are 53.33%, chronic is 79.33%, the satisfied buyer is 72.00%, liking the brand is 76.67%, and committed buyer is 62.00%. The analysis results are mainly in the index interval of 61.00-80.00, which means that Barokah consumers have shown a loyal attitude. The existence of the Covid-19 pandemic did not hurt the decline in consumer demand for snack products in the business. This is known from the income that remains in the range of ± IDR400.000 - IDR1.500.000 - every day both before and during the Covid-19 outbreak in Kendari City.

The Impact of Interactivity, Perceived Effectiveness, Trust, and Experiential Marketing on Online Transportation Customer Loyalty

The purpose of this study is to examine the effect of interactivity, perceived effectiveness, trust, and experiential marketing on online transportation customers' loyalty in Indonesia. This study surveyed 264 online transportation customers. Purposive sampling was used to recruit respondents. Partial Least Squares analysis was used to analyze the data in three steps, including inner model analysis, outer model analysis, and hypothesis testing. The hypothesis testing supported seven of the nine hypotheses proposed. The findings of this study indicate that interaction is a significant predictor of online transportation consumer loyalty. The report also discusses the implications of the results and the direction for further research.