Advances in International Marketing - New Directions in International Advertising Research
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Published By Emerald (MCB UP )

0762309504

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Advances in International Marketing - New Directions in International Advertising Research ◽

10.1016/s1474-7979(02)12014-x ◽

2004 ◽

pp. ix-x

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Emotional and rational advertising messages in positive and negative polish media contexts

Advances in International Marketing - New Directions in International Advertising Research ◽

10.1016/s1474-7979(02)12023-0 ◽

2004 ◽

pp. 121-135 ◽

Cited By ~ 2

Author(s):

Patrick De Pelsmacker ◽

Dominika Maison ◽

Maggie Geuens

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Advertising, technology, and the digital divide: A global perspective

Advances in International Marketing - New Directions in International Advertising Research ◽

10.1016/s1474-7979(02)12026-6 ◽

2004 ◽

pp. 175-193 ◽

Cited By ~ 1

Author(s):

Ronald Paul Hill ◽

Kanwalroop Kathy Dhanda

Keyword(s):

Digital Divide ◽

Global Perspective

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Advertising communication in Australia: A comparison of information used by Australian, Japanese and U.S. firms

Advances in International Marketing - New Directions in International Advertising Research ◽

10.1016/s1474-7979(02)12030-8 ◽

2004 ◽

pp. 263-280

Author(s):

Cameron James Hughes ◽

Michael Jay Polonsky

Keyword(s):

Advertising Communication

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Creating a positive brand image with a local adaptation advertising strategy: The Hyundai Santa F

Advances in International Marketing - New Directions in International Advertising Research ◽

10.1016/s1474-7979(02)12022-9 ◽

2004 ◽

pp. 101-118 ◽

Cited By ~ 1

Author(s):

Mary Anne Raymond ◽

Jong Won Lim

Keyword(s):

Local Adaptation ◽

Brand Image ◽

Advertising Strategy

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Achieving reliable and valid cross-cultural research results in content analysis

Advances in International Marketing - New Directions in International Advertising Research ◽

10.1016/s1474-7979(02)12017-5 ◽

2004 ◽

pp. 9-23 ◽

Cited By ~ 4

Author(s):

Gordon E. Miracle ◽

Hae-Kyong Bang

Keyword(s):

Content Analysis ◽

Cross Cultural ◽

Research Results ◽

Cultural Research ◽

Cross Cultural Research

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Standardized vs. specialized international advertising campaigns: What we have learned from a academic research in the 1990s

Advances in International Marketing - New Directions in International Advertising Research ◽

10.1016/s1474-7979(02)12019-9 ◽

2004 ◽

pp. 45-66 ◽

Cited By ~ 26

Author(s):

Charles R. Taylor ◽

Chad M. Johnson

Keyword(s):

Academic Research ◽

International Advertising

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Introduction — New directions in international advertising research

Advances in International Marketing - New Directions in International Advertising Research ◽

10.1016/s1474-7979(02)12016-3 ◽

2004 ◽

pp. 1-5

Author(s):

Charles R. Taylor

Keyword(s):

Advertising Research ◽

International Advertising ◽

New Directions

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Marketing/advertising concepts and principles in the international context: Universal or unique?

Advances in International Marketing - New Directions in International Advertising Research ◽

10.1016/s1474-7979(02)12021-7 ◽

2004 ◽

pp. 85-99 ◽

Cited By ~ 1

Author(s):

Sak Onkvisit ◽

John J. Shaw

Keyword(s):

International Context

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Preface

Advances in International Marketing - New Directions in International Advertising Research ◽

10.1016/s1474-7979(02)12015-1 ◽

2004 ◽

pp. xi

Author(s):

S.Tamer Cavusgil

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Advances in International Marketing - New Directions in International Advertising ResearchLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Emerald (MCB UP )

List of contributors

Emotional and rational advertising messages in positive and negative polish media contexts

Advertising, technology, and the digital divide: A global perspective

Advertising communication in Australia: A comparison of information used by Australian, Japanese and U.S. firms

Creating a positive brand image with a local adaptation advertising strategy: The Hyundai Santa F

Achieving reliable and valid cross-cultural research results in content analysis

Standardized vs. specialized international advertising campaigns: What we have learned from a academic research in the 1990s

Introduction — New directions in international advertising research

Marketing/advertising concepts and principles in the international context: Universal or unique?

Preface

Advances in International Marketing - New Directions in International Advertising Research
Latest Publications