The Silver Market Phenomenon
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TOTAL DOCUMENTS

33

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5

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Published By Springer Berlin Heidelberg

9783642143373, 9783642143380

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Age-Neutral Customer Journey

The Silver Market Phenomenon ◽

10.1007/978-3-642-14338-0_22 ◽

2010 ◽

pp. 295-308

Author(s):

Kim Walker

Keyword(s):

Customer Journey

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Catering to Older Consumers’ Customer Service Needs

The Silver Market Phenomenon ◽

10.1007/978-3-642-14338-0_16 ◽

2010 ◽

pp. 217-228

Author(s):

Simone Pettigrew

Keyword(s):

Customer Service ◽

Service Needs ◽

Older Consumers

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Business Strategies for Enhancing Quality of Life in the Later Years

The Silver Market Phenomenon ◽

10.1007/978-3-642-14338-0_17 ◽

2010 ◽

pp. 229-237

Author(s):

George Moschis ◽

Simone Pettigrew

Keyword(s):

Quality Of Life ◽

Business Strategies

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Gerontechnology for a Super-Aged Society

The Silver Market Phenomenon ◽

10.1007/978-3-642-14338-0_6 ◽

2010 ◽

pp. 79-89 ◽

Author(s):

Ryoko Fukuda

Keyword(s):

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Silver Markets and Business Customers: Opportunities for Industrial Markets?

The Silver Market Phenomenon ◽

10.1007/978-3-642-14338-0_26 ◽

2010 ◽

pp. 353-370

Author(s):

Peter Mertens ◽

Steve Russell ◽

Ines Steinke

Keyword(s):

Industrial Markets ◽

Business Customers

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Product Development for the Silver Market

The Silver Market Phenomenon ◽

10.1007/978-3-642-14338-0_1 ◽

2010 ◽

pp. 3-13 ◽

Author(s):

Florian Kohlbacher ◽

Cornelius Herstatt ◽

Tim Schweisfurth

Keyword(s):

Product Development

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Disabled Persons as Lead Users for Silver Market Customers

The Silver Market Phenomenon ◽

10.1007/978-3-642-14338-0_3 ◽

2010 ◽

pp. 27-44 ◽

Author(s):

Pia Helminen

Keyword(s):

Disabled Persons ◽

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The Golden Opportunity of Silver Marketing: The Case of Housing and Financial Services

The Silver Market Phenomenon ◽

10.1007/978-3-642-14338-0_29 ◽

2010 ◽

pp. 395-407

Author(s):

Kenneth Alan Grossberg

Keyword(s):

Financial Services ◽

Golden Opportunity

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Business Opportunities in Personal Transportation: Traffic Safety for Older Adults

The Silver Market Phenomenon ◽

10.1007/978-3-642-14338-0_27 ◽

2010 ◽

pp. 371-381

Author(s):

Kazutaka. Mitobe

Keyword(s):

Older Adults ◽

Traffic Safety ◽

Business Opportunities ◽

Personal Transportation

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The Discovery and Development of the Silver Market in Germany

The Silver Market Phenomenon ◽

10.1007/978-3-642-14338-0_23 ◽

2010 ◽

pp. 309-324 ◽

Author(s):

Carolin Eitner ◽

Peter Enste ◽

Gerhard Naegele ◽

Verena Leve

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