Assessing Brunei Darussalam Public and Private Sector Readiness Towards Big Data Application

This exploratory study aims to assess and investigate Brunei Darussalam’s readiness in developing and applying big data technologies for its public and private sectors, using Social, Technological, Environmental and Policy (STEP) framework. The results show that the population are digitally literate (Social) and utilises smart devices as well as internet network connectivity that is widely offered by the local telecommunications company (Technology). The government of Brunei Darussalam established multiple digital transformation initiatives including implementation of 5G connectivity as well as digital economy masterplan to digitally transformed in the near future (Environment). Regardless of the absence of national digital data privacy policy (Policy) in Brunei, the recent nation’s successful big data application in public sector – BruHealth Application – to contain Covid-19 community spread was achieved. Alas, the existence of such policy in the near future will create opportunities for the local private sectors to capitalise big data technologies to their business strategies.

Assessing Brunei Darussalam Public and Private Sector Readiness Towards Big Data Application

This exploratory study aims to assess and investigate Brunei Darussalam’s readiness in developing and applying big data technologies for its public and private sectors, using Social, Technological, Environmental and Policy (STEP) framework. The results show that the population are digitally literate (Social) and utilises smart devices as well as internet network connectivity that is widely offered by the local telecommunications company (Technology). The government of Brunei Darussalam established multiple digital transformation initiatives including implementation of 5G connectivity as well as digital economy masterplan to digitally transformed in the near future (Environment). Regardless of the absence of national digital data privacy policy (Policy) in Brunei, the recent nation’s successful big data application in public sector – BruHealth Application – to contain Covid-19 community spread was achieved. Alas, the existence of such policy in the near future will create opportunities for the local private sectors to capitalise big data technologies to their business strategies.

Segmenting Umrah performers based on outcomes behaviors: a cluster analysis perspective

Purpose Umrah is a religious ritual that takes place inside the Holy Mosque in Makkah. Umrah can be performed any time during the year; however, performing Umrah in the month of Ramadan is much rewarded. Although the kingdom of Saudi Arabia is hosting this event each year, studies that focus on exploring the Holy Mosque visitor segments are scarce. This study aims to explore and describe the marketing segments of Umrah performers relative to their Umrah experience inside the Holy Mosque of Makkah. Most specifically, this study aims to explore segments of Umrah performers based on their perception of servicescape, hedonic and convenience value and the visitors’ outcome behaviors [i.e. intention to revisit and positive word of mouth (PWOM)]. Design/methodology/approach Mixed-method techniques of data collection [i.e. self-administered questionnaires (n = 278) and short discussions (n = 10)] were used. Findings Cluster analysis is used for data analysis. The findings revealed four clusters of Umrah performers: real, occasional, rational and passionate performers. Research limitations/implications This study is a first attempt to target pilgrims based on their experience with the servicescape during the organized religious event; despite its exploratory nature, it reveals interesting insights that will be useful for managers and scholars. Although the study helps to enrich the existing knowledge on visitors’ experience and proposes some implications for practitioners, it does have some limitations. First, convenience sampling was used, and hence the findings cannot be generalized. Second, the limited period of observation did not allow the authors to provide a complete picture of the pilgrims’ behavior; for this reason, the study findings partially describe the phenomenon. Another limitation is related to the difficulty of approaching respondents from Asia or South East Asia although they constitute a significant percentage of the total Umrah performers every year; this is because of the language barrier as data was collected from only English and Arabic speakers. Hence, to overcome these limitations, it is suggested that future studies could be expanded to target Asian respondents and perhaps other nationalities; and could be undertaken in other religious contexts. Moreover, an interesting future study could be carried out to compare the same model during other religious events. Added to that, another growing area of research could be approached by researchers, such as the impact of pilgrims sharing their experiences on influencing E-PWOM. Practical implications The findings reveal several implications for policymakers and stakeholders. The segmentation of Umrah performers assists destination managers, policymakers and local firms involved in managing this mass event to identify effective marketing decision-makers, business strategies and policymakers to satisfy the needs of these visitors (Disegna et al., 2011). Particularly, the identification of the key characteristics of these visitors can help destination marketers to develop a marketing mix that suits the needs of each cluster (Smith et al., 2014). Despite that the performers’ main motivation is the religious purpose, marketing strategists can attract the attention of these visitors to visit other religious, cultural and heritage sites in the country. Social implications Encouraging the visit to other tourist spots in Saudi has several impacts on nourishing the economy and the community. Tourism in Saudi could encourage entrepreneurs to start new ventures to satisfy the need of visitors to the country. Small-medium enterprises could benefit from tourism as they could target market niches in which leader companies are not serving. For instance, hand-made souvenirs are one of these industries that could grow to satisfy the need of visitors. Originality/value The results contribute to the literature of event segmentation by identifying visitors’ profiles to rarely investigated destinations. The findings reveal several implications for policymakers and stakeholders.

Circularity in Practice: Review of Main Current Approaches and Strategic Propositions for an Efficient Circular Economy of Materials

This paper aims to summarize, propose, and discuss existing or emerging strategies to shift towards a circular economy of materials. To clarify the landscape of existing circular practices, a new spectrum is proposed, from product-based strategies, where entire products go through several life cycles without being reprocessed, to material-based approaches, extracting, recycling, and reprocessing materials from the waste flow. As refillable packaging does not lose any functionality or value, when re-used through many life cycles, product-based strategies are globally extremely efficient and must be promoted. It appears however that their implementation is only possible at the scale of individual products such as packaging containers, relying on the cooperation of involved companies and consumers. It appears more and more urgent to focus as well on a more systematic and flexible material-oriented scheme. The example of circular glass recycling is a success in many countries, and technologies become nowadays available to extend such practices to many other materials, such as rigid plastics. An ideal would be to aim at an economy of materials that would imitate the continuous material cycle of the biosphere. Technological and business strategies are presented and discussed, aiming at a relevant impact on circularity.

The Impact of Communicating Sustainability and Ethical Behaviour of the Cosmetic Producers: Evidence from Thailand

Purpose—This study aims to demonstrate the antecedent factors of consumers’ cosmetics purchasing behaviour in the emerging market of Thailand from the perspective of sustainability. Specifically, the study aims to quantitatively analyse the impact of three hypothesised antecedents of consumer behaviour: product quality, communicating sustainability, and ethical business behaviour. Methodology—A quantitative methodology is applied in the study, which collects survey data from Thailand. This study focuses on two cosmetic brands in Thailand, a domestic brand and an international brand. The total 800-sample dataset was analysed using Structural Equation Modelling to validate a conceptual model with measurements of three antecedent factors: quality, ethical behaviour, and communication sustainability. Findings—It is found that ‘ethical behaviour of the producers had a non-significant impact for all samples and the ‘domestic brand’, whereas communicating sustainability had a significant impact in all sample cases. The proposed measurement scales present a practical and pioneering tool for assessing consumer responses and behaviour towards cosmetic brands. The set of scales will also help cosmetics marketers to appraise their strategic planning and monitor their progress toward creating and identifying consumer loyalty to cosmetics brands via producers’ ethical behaviour and CSR messaging. Originality—The global market and inter-stakeholder communications have greatly changed the way people perceive, behave towards, and react to business suppliers. The understanding of consumer brand loyalty in the cosmetics industry and the business strategies focused on the impact of communicating sustainability with ethical behaviour remain limited, especially in the context of the emerging market. This research contributes to filling this gap with empirical analyses.

Social Media Marketing, Quality Signaling, and the Goldilocks Principle

Embraced by a rapidly increasing number of companies, social media marketing has become an integral part of companies' business strategies. However, not all the firms plan on a big spend on social media marketing. Our stylized model investigates the strategic effects of social media marketing spending (SMM spending) with the presence of exogenous quality revelation through sources over which firms have no direct control. Unlike traditional advertising, social media marketing has two roles: awareness enhancement and information revelation. Consumers are heterogeneous in their awareness of the product (e.g., whether they know the existence of the product). Our results suggest that the high-quality firm gets enough quality transparency from background user-generated discussions, and the cost of maintaining a social presence outweighs the benefits. The low-quality firm avoids social media marketing because quality transparency is broadly detrimental, whereas the mid-tier firm is “just right” to benefit from social media discussions they encourage. Our model provides a first step toward framing social media marketing spending as a strategic investment. We recognize that social media marketing, although capable of increasing consumer awareness and improving the realized perceptions of a firm's true quality, also has strategic signaling effects.

Tomato Jos: launching a tomato paste brand in Nigeria

Learning outcomes The teaching objectives of the case are as follows: to develop an understanding of the scope and complexity of strategy and marketing; to examine what is meant by purpose, direction, objectives and consider how these might be set and used; to help students think and act in a strategic way; to give faculty the opportunity to illustrate the strategist’s and marketer’s toolbox, namely, tools and frameworks, such as Porters 5 Forces – The attractiveness of the industry, Porter’s Generic Marketing Strategies, strengths, weaknesses, opportunities, threats analysis, the 4P’s – with a focus on product and distribution. The case is intended for use in MBA and Executive education courses in strategy, marketing and leadership. The case offers relevant experiences and instructive lessons in formulating and implementing business strategies. The case highlights the importance of contextual leadership intelligence and competence in enabling entrepreneurial business activities. Case overview/synopsis Tomato Jos (Nigeria) is a large tomato processing business in Kaduna, Nigeria. Nigeria is the second-largest producer of tomatoes in Africa, with Egypt as the largest. The country ranks 14th overall as a world producer. In Africa, and specifically Nigeria, there is a strong push to support small-scale farmers as a source of employment creation, as well as meeting the needs of food security. The CEO, Mira Mehata, is an ex-pat graduate from the USA with strong Agri sector experience. The business has received extensive support from the Kaduna Government as the business has secondary objectives to assist small-scale farmers in the region. Farmers need consistent off takers and reasonable set prices to see a return on their investment and Tomato Jos plays that role of being the middle-man. This results in less wasted produce – the bane of farmers globally. The price for fresh tomatoes is about three times that of processed tomatoes IE in paste or sauce – so that is an added challenge for farmers to see the value in processed tomatoes. The business currently has a 2% Market Share in Nigeria with a target of 10% over the next five years. The business so far has invested three billion Naira and plans a further five billion Naira over the next few years. The business is seen as a high-profile success story with a supportive eco-system with a push from both the Nigerian Government and some major private sector players example Dangote. Complexity academic level The case is intended for use in MBA and Executive education courses in Strategy, Marketing and Leadership. Supplementary materials Teaching notes are available for educators only. Subject code CCS 11: Strategy.

Small publishing houses in Argentina. Their dynamism and limitations within the publishing industry

The goal of this article is to analyze the market insertion that small Argentine publishing houses underwent between the late twentieth century and 2015. We take into account the sector’s evolution in the country, the worldwide concentration of the publishing market, and the business strategies these firms adopted, from a historical standpoint. Sources are institutional and periodical publications, oral sources obtained through interviews with key actors, statistical sources, repository information, and secondary literature. Some comparisons with other Latin American countries are also presented. The conclusions highlight elements such as the publishing houses´accumulated historical experience, business strategies, speed of adaptation to digital and multimedia formats, production focused on specific areas or topics, and the leveraging of a minimal and flexible structure, many times in unfavorable circumstances, as key factors that allow a correct understanding of the complexities of the business of publishing for small and medium enterprises in Argentina.

Indian study shows high-performance work systems (HPWS) mediate the relationship between business strategy and employees’ intention to leave

Purpose This paper examines the relationship between business strategies and employees’ intention to leave (ITL), through the mediating role of high-performance work system (HPWS). Design/methodology/approach To test their hypotheses, the authors used self-administered questionnaires. They drew up a list of 600 organizations of different nature and structure operating in India that were listed by the Federation of Indian Chambers and Industry. They approved 192 organizations and sent the surveys to 960 executives. They aimed to receive a minimum of one response from an HR executive and two from non-HR executives from each one. In the end, they received 572 useable responses. Findings The study found that high-performance work systems (HPWS) mediate the relationship between business strategy and employees’ intention to leave (ITL). The two effective approaches were “quality management” and “innovation strategy”, both of which reinforced the adoption of HPWS. But a third approach, a “cost-reduction strategy”, was not shown to be positively correlated with HPWS. Another important finding was that the influence on ITL did not vary across the types, or ownership structures, of the firms. Originality/value The data has lessons for HR departments. First, it shows it is advantageous for firms hoping to retain more employees to invest in HPWS that are consistent with the values of their organizations. A second practical finding is that firms need to take into account the Indian context. A third lesson is HR practitioners should make strong efforts to communicate the goals of the HPWS to employees The study also shows firms adopting cost-reduction strategies should focus more on treating employees as resources.

A Comparative Study of Users versus Non-Users’ Behavioral Intention towards M-Banking Apps’ Adoption

The banking sector has been considered as one of the primary adopters of Information and Communications Technologies. Especially during the last years, they have invested a lot into the digital transformation of their business process. Concerning their retail customers, banks realized very early the great potential abilities to provide value added self-services functions via mobile devices, mainly smartphones to them; thus, they have invested a lot into m-banking apps’ functionality. Furthermore, the COVID-19 pandemic has brought out different ways for financial transactions and even more mobile users have taken advantage of m-banking app services. Thus, the purpose of this empirical paper is to investigate the determinants that impact individuals on adopting or not m-banking apps. Specifically, it examines two groups of individuals, users (adopters) and non-users (non-adopters) of m-banking apps, and aims to reveal if there are differences and similarities between the factors that impact them on adopting or not this type of m-banking services. To our knowledge, this is the second scientific attempt where these two groups of individuals have been compared on this topic. The paper proposes a comprehensive conceptual model by extending Venkatech’s et al. (2003) Unified Theory of Acceptance and Use of Technology (UTAUT) with ICT facilitators (i.e., reward and security) and ICT inhibitors (i.e., risk and anxiety), as well as the recommendation factor. However, this study intends to fill the research gap by investigating and proving for the first time the impact of social influence, reward and anxiety factors on behavioral intention, the relationship between risk and anxiety and the impact of behavioral intention on recommendation via the application of Confirmatory Factor Analysis and Structural Equation Modeling (SEM) statistical techniques. The results reveal a number of differences regarding the factors that impact or not these two groups towards m-banking app adoption; thus, it provides new insights regarding m-banking app adoption in a slightly examined scientific field. Thus, the study intends to assist the banking sector in better understanding their customers with the aim to formulate and apply customized m-business strategies and increase not only the adoption of m-banking apps but also the level of their further use.