Modern Health Care Marketing
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17

(FIVE YEARS 17)

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0

(FIVE YEARS 0)

Published By WORLD SCIENTIFIC

9789813279513, 9789813279520

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Marketing Health Care Globally

Modern Health Care Marketing ◽

10.1142/9789813279520_0015 ◽

2020 ◽

pp. 463-487

Keyword(s):

Health Care

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Direct Health Care Marketing in Special Sectors: Physician Services, Hospital Services, Managed Care Products (HMOs and ACOs), Pharmaceuticals, and Public Health

Modern Health Care Marketing ◽

10.1142/9789813279520_0014 ◽

2020 ◽

pp. 411-462

Keyword(s):

Public Health ◽

Health Care ◽

Managed Care ◽

Hospital Services ◽

Physician Services ◽

Health Care Marketing

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Health Care Marketing Mix: Planning Health Care Marketing Strategy for Each Segment/Niche

Modern Health Care Marketing ◽

10.1142/9789813279520_0009 ◽

2020 ◽

pp. 227-258

Keyword(s):

Health Care ◽

Marketing Strategy ◽

Marketing Mix ◽

Health Care Marketing

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Health Care Market and Marketing Research

Modern Health Care Marketing ◽

10.1142/9789813279520_0004 ◽

2020 ◽

pp. 63-79

Keyword(s):

Health Care ◽

Marketing Research ◽

Health Care Market

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FRONT MATTER

Modern Health Care Marketing ◽

10.1142/9789813279520_fmatter ◽

2020 ◽

pp. i-xvii

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Customer/Patient Experience: Key Driver of Modern Health Care Marketing

Modern Health Care Marketing ◽

10.1142/9789813279520_0007 ◽

2020 ◽

pp. 149-196

Keyword(s):

Health Care ◽

Patient Experience ◽

Health Care Marketing ◽

Modern Health Care ◽

Key Driver

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Health Care Marketing Strategy Formulation Process

Modern Health Care Marketing ◽

10.1142/9789813279520_0003 ◽

2020 ◽

pp. 43-61

Keyword(s):

Health Care ◽

Marketing Strategy ◽

Strategy Formulation ◽

Health Care Marketing

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Market Segmentation in Health Care Marketing

Modern Health Care Marketing ◽

10.1142/9789813279520_0008 ◽

2020 ◽

pp. 197-226

Keyword(s):

Health Care ◽

Market Segmentation ◽

Health Care Marketing

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Understanding the Health Care Organization’s Competition

Modern Health Care Marketing ◽

10.1142/9789813279520_0005 ◽

2020 ◽

pp. 81-101

Keyword(s):

Health Care

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Introduction to Health Care Marketing

Modern Health Care Marketing ◽

10.1142/9789813279520_0001 ◽

2020 ◽

pp. 3-19

Keyword(s):

Health Care ◽

Health Care Marketing

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