Perspectives on Promotion and Database Marketing
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26

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2

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Published By WORLD SCIENTIFIC

9789814287050, 9789814287067

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Micro-Macro Bob — Contributions Using Micro Consumer Models to Address Macro Marketing Problems

Perspectives on Promotion and Database Marketing ◽

10.1142/9789814287067_others06 ◽

2010 ◽

pp. 261-264

Author(s):

Vishal Singh

Keyword(s):

Marketing Problems

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Direct Bob — Contributions to Customer Relationship Marketing, Direct Marketing and Database Marketing

Perspectives on Promotion and Database Marketing ◽

10.1142/9789814287067_others05 ◽

2010 ◽

pp. 199-203

Author(s):

Jacquelyn Thomas ◽

Mike Lewis

Keyword(s):

Relationship Marketing ◽

Direct Marketing ◽

Customer Relationship ◽

Database Marketing ◽

Customer Relationship Marketing

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Promotional Bob — Contributions to Sales Promotions

Perspectives on Promotion and Database Marketing ◽

10.1142/9789814287067_others03 ◽

2010 ◽

pp. 115-123

Author(s):

Richard A. Briesch

Keyword(s):

Sales Promotions

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Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter

Perspectives on Promotion and Database Marketing ◽

10.1142/9789814287067_0019 ◽

2010 ◽

pp. 297-316 ◽

Author(s):

Vishal P. Singh ◽

Karsten T. Hansen ◽

Robert C. Blattberg

Keyword(s):

Consumer Behavior ◽

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Shrinkage Estimation of Price and Promotional Elasticities: Seemingly Unrelated Equations

Perspectives on Promotion and Database Marketing ◽

10.1142/9789814287067_0009 ◽

2010 ◽

pp. 145-156

Author(s):

ROBERT C. BLATTBERG ◽

EDWARD I. GEORGE

Keyword(s):

Shrinkage Estimation

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PRICE-INDUCED PATTERNS OF COMPETITION

Perspectives on Promotion and Database Marketing ◽

10.1142/9789814287067_0008 ◽

2010 ◽

pp. 125-143 ◽

Author(s):

ROBERT C. BLATTBERG ◽

KENNETH J. WISNIEWSKI

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CAN WE PREDICT CUSTOMER LIFETIME VALUE?

Perspectives on Promotion and Database Marketing ◽

10.1142/9789814287067_0016 ◽

2010 ◽

pp. 245-259

Author(s):

EDWARD C. MALTHOUSE ◽

ROBERT C. BLATTBERG

Keyword(s):

Customer Lifetime Value ◽

Customer Lifetime ◽

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Recapturing Lost Customers

Perspectives on Promotion and Database Marketing ◽

10.1142/9789814287067_0015 ◽

2010 ◽

pp. 229-243

Author(s):

JACQUELYN S. THOMAS ◽

ROBERT C. BLATTBERG ◽

EDWARD J. FOX

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FRONT MATTER

Perspectives on Promotion and Database Marketing ◽

10.1142/9789814287067_fmatter ◽

2010 ◽

pp. i-xi

Author(s):

Greg M Allenby

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Statistical Bob — Contributions to Statistical Analysis in Marketing

Perspectives on Promotion and Database Marketing ◽

10.1142/9789814287067_others02 ◽

2010 ◽

pp. 75-78

Author(s):

Jennifer Chien-Wen Chang ◽

Greg M. Allenby

Keyword(s):

Statistical Analysis

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