Perspectives on Promotion and Database Marketing
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Published By WORLD SCIENTIFIC

9789814287050, 9789814287067
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Recapturing Lost Customers

2010 ◽  
pp. 229-243
Author(s):  
JACQUELYN S. THOMAS ◽  
ROBERT C. BLATTBERG ◽  
EDWARD J. FOX

Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter

2010 ◽  
pp. 297-316 ◽  
Author(s):  
Vishal P. Singh ◽  
Karsten T. Hansen ◽  
Robert C. Blattberg
Keyword(s):  
Consumer Behavior ◽  
Market Entry

PRICE-INDUCED PATTERNS OF COMPETITION

2010 ◽  
pp. 125-143 ◽  
Author(s):  
ROBERT C. BLATTBERG ◽  
KENNETH J. WISNIEWSKI

FRONT MATTER

2010 ◽  
pp. i-xi
Author(s):  
Greg M Allenby

CAN WE PREDICT CUSTOMER LIFETIME VALUE?

2010 ◽  
pp. 245-259
Author(s):  
EDWARD C. MALTHOUSE ◽  
ROBERT C. BLATTBERG
Keyword(s):  
Customer Lifetime Value ◽  
Customer Lifetime ◽  
Lifetime Value
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