Production and Marketing Problems Faced by Dry Grape Producers of Karnataka

The study was an “ex post-facto” research carried out in Vijayapura district of KarnatakaState during the year 2020-21. Two taluks were purposively selected based on the highestproduction of dry grapes to make a sample size of 200. The collected problems wereanalyzed using Garret’s ranking methodology to develop a quantitative position of eachproblem. The findings showed that dry grape producers faced production and marketingproblems more severely. Among the production problems, heavy investment on inputs,no standard package of practices available from agriculture or horticulture universities andhigh rate of interest were prominent. Similarly, in the case of marketing problems, no localmarket and lack of processing and storage units were ranked at top. There is an immediateneed to improve various marketing practices by developing a strategy in order to overcomethese impediments which will enhance the entrepreneurial access of the dry grape producers.

A Study of Rural Entrepreneurship and their Problems in Marathwada

This study was focus on the problems of rural entrepreneurs for increasing their business in Marathwada. The researcher has collected online data through Google from 150 respondents from Marathwada for the study during 2020-21. There are many reasons for decreasing entrepreneurship, but researchers think the main reason is that the youth should be aware of business education. The competition to do something new and better promotes entrepreneurship and there are many other reasons why Entrepreneurship is promoted. Rural entrepreneurs face many problems such as lack of skilled and managerial workforce, lack of infrastructural facilities for agri-business, marketing problems, lack of awareness regarding a career in agro-entrepreneurship, etc.

Linking Practitioner Dilemmas and Research Metrics Across an Integrated Marketing Curriculum

Observations from faculty who teach marketing indicate that a relatively small percentage of students have strong interest in quantitative analysis and many come into the marketing major out of the misperception that it is light on math. In reality, over 98% of marketing professionals use data during their decision-making processes, while 80% of marketing-related problems use data at least in part to be solved. This article outlines a teaching model for analytical decision-making that links marketing problems with marketing research. It is stressed that while only a small percentage of marketing students become marketing researchers all will become consumers of information that is generated by research. Outlined herein is a dual-stage curriculum approach focused on preparing students to be knowledgeable consumers of research by incorporating a problem and metric-based pedagogy. This design is supported by data from 185 marketing professionals who contribute commonly asked “on the job” problems along with frequently used metrics that marketing students should learn as they train to be future marketing professionals.

Marketing Problems of Potato Farmers in Munshigonj District of Bangladesh

The study was conducted in the Lohajang upazilla under Munshigonj district. The main purposes of the study were i) to describe the selected characteristics of the potato farmers; ii). to determine the extent of marketing problems faced by the farmers and iii). to explore relationship between selected characteristics of the farmers and their marketing problems. From the findings it was revealed that about one half of the respondents were middle aged and another half was young (41.9%) and old (8.6%). The highest proportion (73.3%) achieved education ranging from primary to above secondary. Rest of the respondents had no school education. All the respondents had organizational participation. More than two third had medium to high organizational participation. Potato growers of Lohajang were not so much financially sound as the result showed that only (6.7 %) had high capability and the overwhelming majority (58.1% & 35.2%) were under low to medium category. Regarding knowledge, one half of the respondents had low knowledge and the other half had medium to high knowledge. Distance of market place showed not much problems because (81%) of the respondents stayed within 2 km of market place. Among the respondents, the highest (52.4%) proportion had medium storage facilities, while (23.8 %) potato growers had low and high storage facilities. Among the respondents the highest (49.5 %) potato growers faced medium problem in potato marketing. Regarding the relationship between the selected dependent and independent variable, it was observed that age and distance of market place had significant positive relationships with marketing problems of potato growers. Educational level, financial capabilities, extent of use of quality control, availability of marketing information and storage facilities had significant negative relationships with marketing problems of potato growers. On the other hand, organizational participation had no relationship with marketing problems of potato growers. Res. Agric., Livest. Fish.8(1): 33-40, April 2021

ECOLOGICAL MARKETING: PROBLEMS AND DEVELOPMENT PROSPECTS

This article discusses the main issues of the formation and development of such a direction as environmental marketing. The main origins and reasons for the emergence of this approach were identified, and the main advantages of using it in various companies were established. It also presents a number of areas in which the company can carry out activities in the field of sustainable development. A number of companies are presented that are already actively introducing environmental marketing into their activities, and current trends in the development of environmental marketing in modern society are revealed.