Innovative Research Methodologies in Management
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Published By Springer International Publishing

9783319643939, 9783319643946
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Diagnostic Measurement

2017 ◽  
pp. 87-109
Author(s):  
Meghan Sullivan ◽  
Hongling Lao ◽  
Jonathan Templin
Keyword(s):  
Diagnostic Measurement

An Exposition of the Role of Consideration Sets in a DS/AHP Analysis of Consumer Choice

2017 ◽  
pp. 237-274
Author(s):  
Malcolm J. Beynon ◽  
Luiz Moutinho ◽  
Cleopatra Veloutsou
Keyword(s):  
Consumer Choice ◽  
Consideration Sets

Bass Model with Explanatory Parameters

2017 ◽  
pp. 145-164 ◽  
Author(s):  
Mladen Sokele ◽  
Luiz Moutinho
Keyword(s):  
Bass Model

Hosting a Successful Metamodern Party: Mixed Methods Management Research on the Web 2.0+

2017 ◽  
pp. 1-27
Author(s):  
Anna K. Zarkada ◽  
George G. Panigyrakis ◽  
Eugenia Tzoumaka
Keyword(s):  
Mixed Methods ◽  
Web 2.0 ◽  
Management Research ◽  
The Web

Why Consumer Psychology Needs Neurophilosophy

2017 ◽  
pp. 29-48
Author(s):  
Paul M. W. Hackett ◽  
Gordon R. Foxall
Keyword(s):  
Consumer Psychology
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