An Exposition of the Role of Consideration Sets in a DS/AHP Analysis of Consumer Choice

Author(s):  
Malcolm J. Beynon ◽  
Luiz Moutinho ◽  
Cleopatra Veloutsou
Author(s):  
Gordon Moore ◽  
John A. Quelch ◽  
Emily Boudreau

Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care) is a timely and thoughtful exploration of the controversial role of consumers in the U.S. healthcare system. In most markets today, consumers have more options and autonomy than ever before. Empowered consumers easily shop around for products and services that better meet their needs, and they widely share their reviews on social media to inform and influence other consumers. Businesses have responded with better experiences and prices to compete for consumers’ business. Though healthcare has lagged behind other industries in this respect, there is a rising tide of interest in consumer choice and empowerment in healthcare markets. However, most healthcare provider organizations, individual doctors, and health insurers are unprepared to consider patients as consumers. The authors draw upon the fields of medicine, marketing, management, psychology, and public policy as they take a substantive, in-depth look at consumer choice and point out its appropriate use, as well as its limitations. This book addresses perplexing issues, such as how healthcare differs from other consumer-driven markets, how consumers make healthcare decisions, and how increased consumer choice in healthcare can not only aid and empower American consumers but also improve the overall healthcare system.


Author(s):  
Xitong Li ◽  
Jörn Grahl ◽  
Oliver Hinz

The findings underscore the important role of consumers’ consideration sets in mediating the positive effects of recommender systems on consumer purchases. Practical strategies can be developed to facilitate the formation of the consideration sets. For example, to reduce consumers’ search costs and cognitive efforts, online retailers can display the recommended products in a descending order according to the predicted closeness of consumers’ preferences. Online retailers can further indicate the predicted closeness scores of consumers’ preferences for the recommended products. Given such a placement arrangement, consumers can quickly screen the recommended products and add the most relevant alternatives to their consideration sets, which should facilitate consumers’ shopping process and increase the shopping satisfaction. The findings also suggest that a larger consideration set due to the use of recommender systems could induce consumers to buy. Yet, it is difficult for consumers to manage many alternatives when the consideration set is very large. To facilitate consumers’ shopping process, online retailers need to consider strategies and tools that help consumers manage the alternatives in the consideration set in a better-organized manner and facilitate the comparison across the alternatives.


Author(s):  
Akhilesh Bajaj

Recently, there has been considerable interest in evaluating newer computer architectures such as the Web services architecture and the network computer architecture. In this work we investigate the decision models of expert and novice IS managers when evaluating computing architectures for use in an organization. This task is important because several consumer choice models in the literature indicate that the evaluation of alternative products is a critical phase that consumers undergo prior to forming an attitude toward the product. Previous work on evaluating the performance of experts vs. novices has focused either on the process differences between them, or on the performance outcome differences, with work in MIS focusing primarily on process differences. In this work, we utilize a methodology that examines both aspects, by constructing individual decision models for each expert and novice in the study. There is a growing consensus in the management literature that while experts may follow different processes, very often their performance does not differ significantly from novices in the business domain.


2013 ◽  
Vol 78 (3) ◽  
pp. 417-427 ◽  
Author(s):  
Estelle Bonnin ◽  
Marc Lahaye

Cell walls consist of polysaccharide assemblies (pectin, hemicelluloses and cellulose), whose structure and interactions vary depending on fruit genetic, and its stage and conditions of development. The establishment and the structural reorganization of the assemblies result from enzyme/protein consortia acting in muro. The texture of fleshy fruits is one of the major criteria for consumer choice. It impacts also post-harvest routes and transformation processes. Disassembly of fruit cell wall polysaccharides largely induces textural changes during ripening but the precise role of each polysaccharide and each enzyme remains unclear. The changes of cell wall polysaccharides during fruit ripening have mainly emphasized a modulation of the fine chemical structure of pectins by hydrolases, lyases, and esterases. This restructuring also involves a reorganization of hemicelluloses by hydrolases/transglycosydases and a modulation of their interactions with the cellulose by non-catalytic proteins such as expansin. Apple is the third fruit production in the world and is the subject of studies about fruit quality. This paper presents some of the results to date about the enzymes/proteins involved in this fruit ripening with a particular emphasis on apple.


2014 ◽  
Vol 46 (2) ◽  
pp. 321-348 ◽  
Author(s):  
Rüdiger Schmitt-Beck ◽  
Julia Partheymüller

This article addresses two aspects of social network influence on voters’ electoral choices that are not well understood: the role of party systems as institutional contexts and the relationship between social pressure and information sharing as mechanisms of influence. It argues that in the cleavage-based multiparty systems of Western Europe, discussant influence at elections occurs in two stages. First, discussants place social pressure on voters to opt for parties from the same ideological camp. Secondly, by providing information, discussants influence which parties voters eventually choose out of these restricted ‘consideration sets’. The study tests these assumptions using a panel survey conducted at the 2009 German federal election. The first proposition is clearly confirmed, and the evidence supports the second proposition, although less unequivocally.


Author(s):  
Huei-Chen Hsu ◽  
Hui-Chu Chen ◽  
Li-Fen Tsai ◽  
Sheng-Wen Liu

The Web2.0 model has aroused vast attention as it alters the traditional role of consumers’ purchase behavior. This paper examines the problems of E-Channel coordination; the focus of this paper is that completely measures the utility function and the “maximally” separating equilibrium diverse choice alternatives. The impact of complexity on consumer choice combines to affect the consistency of consumers’ choices is not well understood. The low quality products distribute through retailers with no reputation Channel of distribution consists of different channel members’ decision. Therefore, the authors found that even if low quality manufacturers have no reputation of their products, they can signal quality by posting the reputation of high reputation of retailers.


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