scholarly journals The Holistic Vision of Brand Management

2017 ◽  
Author(s):  
Paolo Popoli
Keyword(s):  
Brand Management ◽  
Holistic Vision

Brand Management: A Brief Study

2012 ◽  
Vol 2 (3) ◽  
pp. 31-32
Author(s):  
Bhavin M Badiyani ◽  
Keyword(s):  
Brand Management

A study on SNS marketing communication and brand management in the airline industry

2019 ◽  
Vol 28 (8) ◽  
pp. 91-110
Author(s):  
Hee-Kyoung Jung ◽  
In Young Jung ◽  
HeeSup Han
Keyword(s):  
Airline Industry ◽  
Brand Management ◽  
Marketing Communication

Evolution of Brand Management to Cohort Management: A Critical Study

2010 ◽  
Vol 4 (4) ◽  
pp. 1-6
Author(s):  
Saptarshi Purkayastha ◽  
Keyword(s):  
Brand Management ◽  
Critical Study

Brand management pour les business schools. Une véritable arme stratégique

2007 ◽  
Vol 33 (178-179) ◽  
pp. 125-131 ◽  
Author(s):  
Bernard Ramanantsoa
Keyword(s):  
Brand Management ◽  
Business Schools

Community-based? Asian American Students, Parents, and Teachers in the Shifting Chinatowns of New York and Los Angeles

2012 ◽  
Vol 10 (2) ◽  
pp. 99-117 ◽  
Author(s):  
Benji Chang ◽  
Juhyung Lee
Keyword(s):  
New York ◽  
Public Schools ◽  
Los Angeles ◽  
Asian American ◽  
Community Members ◽  
Asian American Students ◽  
Education Experience ◽  
American Students ◽  
Community Organizers ◽  
Holistic Vision

This article examines the experiences of children, parents, and teachers in the New York and Los Angeles Chinatown public schools, as observed by two classroom educators, one based in each city. The authors document trends among the transnational East and Southeast Asian families that comprise the majority in the local Chinatown schools and discuss some of the key intersections of communities and identities within those schools, as well as the pedagogies that try to build upon these intersections in the name of student empowerment and a more holistic vision of student achievement. Ultimately, this article seeks to bring forth the unique perspectives of Chinatown community members and explore how students, families, teachers, school staff and administrators, and community organizers can collaborate to actualize a more transformative public education experience.

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