Principles of Integrated Marketing Communications
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14

(FIVE YEARS 14)

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0

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Published By Cambridge University Press

9781108628662, 9781108703116

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Public relations, corporate reputation, sponsorship, native advertising and content marketing

Principles of Integrated Marketing Communications ◽

10.1017/9781108628662.009 ◽

2021 ◽

pp. 324-360

Keyword(s):

Public Relations ◽

Corporate Reputation ◽

Content Marketing

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Influence, tactics and integration in personal selling

Principles of Integrated Marketing Communications ◽

10.1017/9781108628662.010 ◽

2021 ◽

pp. 361-397

Keyword(s):

Personal Selling ◽

Influence Tactics

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Planning and executing the creative appeal

Principles of Integrated Marketing Communications ◽

10.1017/9781108628662.007 ◽

2021 ◽

pp. 239-280

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Integrative review, IMC implementations and marketing technologies

Principles of Integrated Marketing Communications ◽

10.1017/9781108628662.013 ◽

2021 ◽

pp. 477-495

Keyword(s):

Integrative Review

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Index

Principles of Integrated Marketing Communications ◽

10.1017/9781108628662.014 ◽

2021 ◽

pp. 496-508

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Media planning for growth

Principles of Integrated Marketing Communications ◽

10.1017/9781108628662.004 ◽

2021 ◽

pp. 108-148

Keyword(s):

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Integrating digital and non-digital channels

Principles of Integrated Marketing Communications ◽

10.1017/9781108628662.005 ◽

2021 ◽

pp. 149-196

Keyword(s):

Digital Channels

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Advertising creativity

Principles of Integrated Marketing Communications ◽

10.1017/9781108628662.006 ◽

2021 ◽

pp. 197-238

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Social influence and social media

Principles of Integrated Marketing Communications ◽

10.1017/9781108628662.008 ◽

2021 ◽

pp. 281-323

Keyword(s):

Social Media ◽

Social Influence

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Brand positioning

Principles of Integrated Marketing Communications ◽

10.1017/9781108628662.003 ◽

2021 ◽

pp. 65-107

Keyword(s):

Brand Positioning

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