Digital preservation of information sources at academic libraries in Jordan: an employee’s perspective

Purpose Digital preservation requires new skills and collaboration among library staff to maintain long-term access to information resources. Digital content and digital technologies pose a serious challenge to information institutions to continue to select, preserve and access information resources. However, there is an urgent need to increase awareness of the new trends in the partnership between research communities and academic libraries; there is also a need for new digital preservation-related skills among librarians. Therefore, this research aims to investigate the benefits, importance, requirements and challenges of digital preservation in academic libraries in Jordan.Design/methodology/approach A questionnaire was disseminated to 150 library staff working at the 10 public universities in Jordan, with 133 questionnaires suitable to analyze with a response rate of (88.6%).Findings The results indicate a moderate perception of the benefits and importance of digital preservation, as well as the requirements and challenges in academic libraries in Jordan to carry out the digital preservation process. This indicated the importance of increasing the academic libraries' – specifically academic libraries in Jordan – awareness of the vast and important benefits of digital preservation to maintain long-term access to information. It was noted that factors such as sex, experience, educational level and specialization did not affect the results.Practical implications The findings will provide insights for other academic libraries on how to plan and develop preservation policies to maintain access to information.Social implications Access to information is a human right that contributes to the advocacy of sustainable development, and hence, digital preservation can facilitate long-term availability and accessibility to information.Originality/value This paper provides insights and practical solutions for academic libraries in response to technological development and the change requirements. It will help academic libraries handle and cope with the challenges of providing distance library services over digital channels.

Development of real estate marketing – trends for the future

Real estate marketing has changed fundamentally over the past twenty years, mainly due to digital technologies. Due to the availability of online platforms as intermediary websites, the complexity of interaction relationships between providers, demanders, and real estate agents has increased. The study takes the perspective of real estate agents and uses the example market of Cologne/Bergisch-Gladbach to show what new potential digital channels offer for the reach and intensity of real estate marketing. Real estate agencies are challenged to evolve technologically, but then have a wider inventory of marketing channels and presentation options at their disposal. In the future, social media and video streaming platforms could further revolutionize property marketing, offering further potential to proactive providers, especially in terms of property branding and international sales.

The Rise of Social Media and Digital Content in Auditory Rehabilitation: Quantifying the Reach and Effectiveness of New Distribution Channels

Purpose: The primary aim of this study was to investigate the effectiveness of actively distributing auditory rehabilitation materials through digital channels, with a focus on quantifying overall reach and qualifying user experience. The secondary aim was to assess users' experience and satisfaction with each platform. Method: A retrospective analysis of website traffic to two digital properties: (a) a blog where readers may comment on articles (with active distribution through social media) and (b) a static website with no comment function (with passive organic distribution) from March 2017 to October 2018 was performed. Two key metrics were analyzed across these pages: users and pageviews. Results: The blog received 48.4% more users and 97.0% more pageviews than the static website over the entire 20-month study period. Users were significantly more satisfied with the ease of finding the information and its quality via the blog. Conclusions: We conclude that social media–focused active distribution was indeed effective because it resulted in more total traffic, a greater number of users, more frequent access, and an overall high level of satisfaction with the quality of information and resources. This may have useful implications for improving the distribution of educational health care resources through digital channels.

“ORANG KAMPUNG”, PEMASARAN DIGITAL, DAN KEBIJAKAN PUBLIK: SEBUAH TINJAUAN DAN AGENDA PENELITIAN. STUDI KASUS : PEMASARAN TRADISIONAL SONGKO RECCA

ABSTRAKMengatasi tantangan yang ditimbulkan oleh penduduk pedesaan adalah topik yang sangat menarik bagi pemasar, pembuat kebijakan, dan peneliti. Namun, hanya ada sedikit penelitian tentang bagaimana penduduk pedesaan menerima atau menolak teknologi digital baru. Dengan perubahan kekuatan ekonomi dan tingkat adopsi ketika komunitas digital tumbuh antara daerah perkotaan dan pedesaan, menjadi semakin penting bagi pemasar untuk memahami bagaimana mereka menggunakan teknologi dan bagaimana mereka menggunakan saluran digital. Agar pemasar dan pembuat kebijakan memahami sepenuhnya bentuk masa depan masyarakat digital berbasis data, penelitian perlu lebih mempertimbangkan dampaknya terhadap kelompok generasi yang berbeda dalam hal adopsi dan penggunaan teknologi digital oleh konsumen di daerah pedesaan.Melalui tinjauan multidisiplin literatur tentang orang-orang tradisional menggunakan lensa teoritis kelompok geografis, penulis mengidentifikasi tantangan penelitian utama, peluang, dan dampak bagi pemasar dan pembuat kebijakan. Kata Kunci : pemasaran digital; kebijakan publik; kesenjangan demografis; generasi; kesenjangan digital ABSTRACTAddressing the challenges posed by rural populations is a topic of great interest to marketers, policymakers, and researchers. However, there is little research on how rural residents accept or reject new digital technologies. With changing economic power and adoption rates as digital communities grow between urban and rural areas, it is becoming increasingly important for marketers to understand how they use technology and digital channels. For marketers and policymakers to fully understand the future shape of a data-driven digital society, research needs to consider its impact on different generational groups in terms of consumer adoption and use of digital technology in rural areas. Through a multidisciplinary review of the literature on traditional people using a theoretical lens geographical group, the authors identify key research challenges, opportunities, and impacts for marketers and policymakers. Keywords : digital marketing; public policy; demographic gap; generation; digital gap

Brand image’s impression on impulsive buying of healthcare products

The COVID-19 pandemic is a disease outbreak that makes almost everyone unable to travel freely, especially in Indonesia. Shopee is one of the marketplaces used in this research. This study aims to analyse the impression of Shopee's brand image moderated by content marketing and its impact on impulsive buying of health products during the current pandemic. Data analysis used IBM SPSS Statistics 26 and involved 119 samples using survey methods and data collection instruments in questionnaires. The implication of this research shows that optimising content marketing techniques across various digital channels is a top priority to boost impulse buying, indirectly also improving brand image.

Toward the inter-channel synergy renaissance in emerging markets: evidence from adding clicks to bricks in Serbia

PurposeNewly established intersections between offline and online channels create room for enhancing inter-channel synergies. The nature and structure of emerging markets only further emphasize the need to expand existing knowledge. Consequently, this study investigates inter-channel synergy creation during offline–online retail integration in emerging markets.Design/methodology/approachData collected from 97 companies in Serbia that incorporated online channels into their offline retailing businesses were analyzed using the structural equation modeling method.FindingsThe results show that retailers who have undergone click-to-brick integration in the emerging markets struggle to leverage physical presence for inter-channel synergy creation through digital channels. Essentially, retailers integrating clicks into bricks in emerging markets are less likely to achieve immediate omni-channel synergy, resorting to a multi-iterative transition process.Originality/valueThis research synthesizes knowledge on inter-channel synergy creation in an omni-channel context, as well as existing findings regarding inter-channel integration. This paper presents the first comprehensive study on inter-channel synergy creation during click-to-brick integration in emerging retail markets. Moreover, this study outlines challenges facing retailers seeking channel synergy during click-to-brick integration. The study results have theoretical and practical implications regarding inter-channel synergy creation in the multi-channel environment of emerging markets.