Journal of Nonprofit & Public Sector Marketing
Latest Publications

TOTAL DOCUMENTS

708

(FIVE YEARS 89)

H-INDEX

30

(FIVE YEARS 3)

Published By Informa Uk (Taylor & Francis)

1540-6997, 1049-5142

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Nonprofits’ Online Social Capital and Charitable Support

Journal of Nonprofit & Public Sector Marketing ◽

10.1080/10495142.2021.1982112 ◽

2021 ◽

pp. 1-18

Author(s):

Young-Joo Lee ◽

Jongmin Shon

Keyword(s):

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Key Factors that Influence School Dropouts Amongst Adolescents in Marginalized Urban Areas of Mexico

Journal of Nonprofit & Public Sector Marketing ◽

10.1080/10495142.2021.1982111 ◽

2021 ◽

pp. 1-27

Author(s):

Marilu Fernandez-Haddad ◽

Raquel Carolina Lara Gonzalez

Keyword(s):

Urban Areas ◽

Key Factors ◽

School Dropouts

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Social and Financial Signalling to Increase Fundraising Revenue in Museums

Journal of Nonprofit & Public Sector Marketing ◽

10.1080/10495142.2021.1953669 ◽

2021 ◽

pp. 1-21

Author(s):

Carmen Camarero ◽

María-José Garrido ◽

Eva Vicente

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Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity

Journal of Nonprofit & Public Sector Marketing ◽

10.1080/10495142.2021.1970077 ◽

2021 ◽

pp. 1-21

Author(s):

Sujo Thomas

Keyword(s):

Consumer Knowledge ◽

Cause Related Marketing

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Getting Granular— Uncovering Actionable Insights for Effective Social Media Management in the Higher Education Sector

Journal of Nonprofit & Public Sector Marketing ◽

10.1080/10495142.2021.1970078 ◽

2021 ◽

pp. 1-26

Author(s):

Paige Alfonzo

Keyword(s):

Higher Education ◽

Social Media ◽

Education Sector ◽

Media Management ◽

Social Media Management

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Determinants of Participation and Outcomes in A Cause Marketing Event: A Laddering Approach

Journal of Nonprofit & Public Sector Marketing ◽

10.1080/10495142.2021.1961652 ◽

2021 ◽

pp. 1-29

Author(s):

Poh-Lin Yeoh

Keyword(s):

Cause Marketing

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Using Gamification Techniques to Enable Generation Z’s Propensity to Do Good

Journal of Nonprofit & Public Sector Marketing ◽

10.1080/10495142.2021.1941498 ◽

2021 ◽

pp. 1-19

Author(s):

Ronald P. Conlin ◽

Samantha Santana

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Understanding consumer preference between bundled and unbundled green offering

Journal of Nonprofit & Public Sector Marketing ◽

10.1080/10495142.2021.1941497 ◽

2021 ◽

pp. 1-26

Author(s):

ShabbirHusain R.V. ◽

Sanjeev Varshney ◽

Pingali Venugopal ◽

Munish Thakur

Keyword(s):

Consumer Preference

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On the Heterogeneity of Preferences for Disability Services

Journal of Nonprofit & Public Sector Marketing ◽

10.1080/10495142.2021.1941500 ◽

2021 ◽

pp. 1-18

Author(s):

Melanie Randle ◽

Bettina Grun ◽

Sara Dolnicar

Keyword(s):

Disability Services ◽

Heterogeneity Of Preferences

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Message Framing and Perceived Risk of Blood Donation

Journal of Nonprofit & Public Sector Marketing ◽

10.1080/10495142.2021.1959488 ◽

2021 ◽

pp. 1-29

Author(s):

Nilamadhab Mohanty ◽

Saswata N. Biswas ◽

Debiprasad Mishra

Keyword(s):

Perceived Risk ◽

Blood Donation ◽

Message Framing

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