Message Framing and Perceived Risk of Blood Donation

2021 ◽  
pp. 1-29
Author(s):  
Nilamadhab Mohanty ◽  
Saswata N. Biswas ◽  
Debiprasad Mishra
Keyword(s):  
Perceived Risk ◽  
Blood Donation ◽  
Message Framing

scholarly journals Functional fear predicts public health compliance in the COVID-19 pandemic

2020 ◽  
Author(s):  
Craig A. Harper ◽  
Liam Satchell ◽  
Dean Fido ◽  
Robert Latzman
Keyword(s):  
Behavior Change ◽  
Perceived Risk ◽  
Message Framing ◽  
Community Sample ◽  
Political Orientation ◽  
Moral Foundations ◽  
Relevant Variables ◽  
Social Scientific ◽  
Public Message

In the current context of the global pandemic of coronavirus disease-2019 (COVID-19), health professionals are working with social scientists to inform government policy on how to slow the spread of the virus. An increasing amount of social scientific research has looked at the role of public message framing, for instance, but few studies have thus far examined the role of individual differences in emotional and personality-based variables in predicting virus-mitigating behaviors. In this study we recruited a large international community sample (N = 324) to complete measures of self-perceived risk of contracting COVID-19, fear of the virus, moral foundations, political orientation, and behavior change in response to the pandemic. Consistently, the only predictor of positive behavior change (e.g., social distancing, improved hand hygiene) was fear of COVID-19, with no effect of politically-relevant variables. We discuss these data in relation to the potentially functional nature of fear in global health crises.

Giving at Risk? Examining Perceived Risk and Blood Donation Behaviour

2002 ◽  
Vol 18 (9-10) ◽  
pp. 905-922 ◽  
Author(s):  
Louise Barkworth ◽  
Sally Hibbert ◽  
Suzanne Horne ◽  
Stephen Tagg
Keyword(s):  
At Risk ◽  
Perceived Risk ◽  
Blood Donation

scholarly journals The Construct and Measurement of Perceived Risk of Nonremunerated Blood Donation: Evidence from the Chinese Public

2015 ◽  
Vol 2015 ◽  
pp. 1-13 ◽  
Author(s):  
Liangyong Chen ◽  
Zujun Ma
Keyword(s):  
Factor Analysis ◽  
Perceived Risk ◽  
Quantitative Methods ◽  
Blood Donation ◽  
Measurement Scale ◽  
Blood Collection ◽  
Qualitative And Quantitative Methods ◽  
Confirmatory Factor ◽  
Psychological Risk ◽  
Chinese Public

The perceived risk of nonremunerated blood donation (NRBD) is one of the most important factors which hinder the Chinese public from donating blood. To understand deeply and measure scientifically the public’s perceived risk of NRBD, in this paper the qualitative and quantitative methods were used to explore the construct of perceived risk of NRBD in Chinese context. Firstly, the preliminary construct of perceived risk of NRBD was developed based on the grounded theory. Then, a measurement scale of perceived risk of NRBD was designed. Finally, the exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were adopted for testing and verifying the construct. The results show that the construct of perceived risk of NRBD has three core dimensions, namely, trust risk, psychological risk, and health risk, which provides a clear construct and concise scale to better capture the Chinese public’s perceived risk of NRBD. Blood collection agencies can strategically make polices about perceived risk reduction to maximize the public’s NRBD behavior.

scholarly journals How message framing affects consumer attitudes in food crises

2015 ◽  
Vol 117 (8) ◽  
pp. 2200-2211 ◽  
Author(s):  
Vincent Wayne Mitchell ◽  
Cathy Bakewell ◽  
Paul Jackson ◽  
Claire Heslin
Keyword(s):  
Perceived Risk ◽  
Risk Perceptions ◽  
Message Framing ◽  
Management Strategies ◽  
Risk Tolerance ◽  
Communication Management ◽  
Convenience Sample ◽  
Content Type ◽  
On Line ◽  
The Relationship

Purpose – The purpose of this paper is to explore the relationship between consumer risk perceptions and behaviour when information about food risks is framed in a positive or negative way. Design/methodology/approach – Using food consumption scenarios in an on-line experiment consumers perceived risk and risk tolerance is examined when messages are framed in three different news-type stories. Findings – As anticipated, message framing emerged as a significant predictor of perceived risk and the higher an individual’s self-reported tolerance of risk, the more risk they were willing to accept. Research limitations/implications – The use of hypothetical scenarios and relatively small convenience sample size could be improved by further research. Practical implications – Through simple adjustments to wording, food crises of confidence may be reduced and the implications for communication management strategies are discussed. Originality/value – Originality stems from being one of the first papers to use Framing and Prospect Theory in a food crisis situation, in which both risk and framing are operationalised in different ways and the risk was not specified by the researcher. Also, unlike previous research identical numerical facts were framed in a positive, negative or neutral light by changing the wording.

scholarly journals Enhancing Smoking Risk Communications: The Influence of Health Literacy and Message Content

2018 ◽  
Vol 52 (3) ◽  
pp. 204-215 ◽  
Author(s):  
Diana Stewart Hoover ◽  
David W Wetter ◽  
Damon J Vidrine ◽  
Nga Nguyen ◽  
Summer G Frank ◽  
...  
Keyword(s):  
Health Literacy ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Message Framing ◽  
A Priori ◽  
Knowledge Retention ◽  
Lower Health ◽  
Risk Communications ◽  
Main Effects ◽  
Lower Health Literacy

Abstract Background Efforts are needed to ensure that smokers with lower health literacy are provided with understandable and impactful information about the health consequences of smoking and benefits of quitting. Purpose To test the influence of health literacy on smokers’ responses to health risk messages manipulated on framing (gain vs. loss) and emotionality (factual vs. emotional). Methods Participants (N = 402) were randomized to evaluate one of four sets of smoking risk messages (factual gain-framed, factual loss-framed, emotional gain-framed, or emotional loss-framed). Multiple linear regressions examined main effects of health literacy, message emotionality, and message framing on: (a) risk perceptions, (b) behavioral expectations (i.e. cut down, limit, quit), and (c) risk knowledge. Two-way interactions of health literacy with emotionality and framing were examined for these outcomes. Analyses were based on theory-driven, a priori hypotheses. Results As hypothesized, main effects emerged such that smokers with higher health literacy reported stronger risk perceptions and knowledge retention regardless of message type. Additionally, emotional (vs. factual) and gain- (vs. loss-) framed messages were associated with certain lower risk perceptions regardless of health literacy level. Consistent with hypotheses, two-way crossover interactions emerged between health literacy and emotionality. Among smokers with higher health literacy, factual messages produced higher perceived risk and stronger expectations for quitting. Among smokers with lower health literacy, emotional messages produced higher perceived risk and stronger expectations for quitting. Conclusions Health literacy plays an important role in influencing how smokers respond to different risk messages. One’s health literacy should be considered when determining whether risk communications emphasize factual or emotional content.

scholarly journals Framing Messages to Deal With the COVID-19 Crisis: The Role of Loss/Gain Frames and Content

2021 ◽  
Vol 12 ◽  
Author(s):  
Carlos Gantiva ◽  
William Jiménez-Leal ◽  
Joan Urriago-Rayo
Keyword(s):  
Perceived Risk ◽  
Message Framing ◽  
Self Care ◽  
Choice Task ◽  
Health Messages ◽  
Intention To Adopt ◽  
Increased Risk ◽  
The Media ◽  
Gain Frame

The goal of this study was to test the role of message framing for effective communication of self-care behaviors in the context of the COVID-19 pandemic, contrasting health and economic-focused messages. We presented 319 participants with an unforced choice task where they had to select the message that they believed was more effective to increase intentions toward self-care behaviors, motivate self-care behaviors in others, increase perceived risk and enhance perceived message strength. Results showed that gain-frame health messages increased intention to adopt self-care behaviors and were judged to be stronger. Loss-framed health messages increased risk perception. When judging effectiveness for others, participants believed other people would be more sensitive to messages with an economic focus. These results can be used by governments to guide communication for the prevention of COVID-19 contagion in the media and social networks, where time and space for communicating information are limited.

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