Internal Marketing
Latest Publications

TOTAL DOCUMENTS

31

(FIVE YEARS 0)

H-INDEX

2

(FIVE YEARS 0)

Published By Elsevier

9780750648387

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Eastman Chemical Company: implementing TQM through internal market focus

Internal Marketing ◽

10.1016/b978-0-7506-4838-7.50020-x ◽

2002 ◽

pp. 237-245

Author(s):

P AHMED

Keyword(s):

Internal Market ◽

Chemical Company ◽

Eastman Chemical ◽

Market Focus

CSX: appreciating the cost— benefit trade-off for employee change

Internal Marketing ◽

10.1016/b978-0-7506-4838-7.50019-3 ◽

2002 ◽

pp. 234-236

Author(s):

P AHMED

Keyword(s):

Cost Benefit ◽

Trade Off ◽

The Cost

Models of internal marketing: how internal marketing works

Internal Marketing ◽

10.1016/b978-0-7506-4838-7.50007-7 ◽

2002 ◽

pp. 13-24

Author(s):

P AHMED

Keyword(s):

Internal Marketing

What is internal marketing?

Internal Marketing ◽

10.1016/b978-0-7506-4838-7.50006-5 ◽

2002 ◽

pp. 3-12 ◽

Cited By ~ 16

Author(s):

P AHMED

Keyword(s):

Internal Marketing

Index

Internal Marketing ◽

10.1016/b978-0-7506-4838-7.50032-6 ◽

2002 ◽

pp. 287-299

TMC: structuring the internal marketing process

Internal Marketing ◽

10.1016/b978-0-7506-4838-7.50031-4 ◽

2002 ◽

pp. 281-286

Author(s):

P AHMED

Keyword(s):

Internal Marketing ◽

Marketing Process

Terminix International: using internal marketing to energize the company

Internal Marketing ◽

10.1016/b978-0-7506-4838-7.50029-6 ◽

2002 ◽

pp. 273-274

Author(s):

P AHMED

Keyword(s):

Internal Marketing

Barclays Card Services (BCS): getting employees to live the brand

Internal Marketing ◽

10.1016/b978-0-7506-4838-7.50016-8 ◽

2002 ◽

pp. 224-225

Author(s):

P AHMED

Total quality management (TQM) and internal marketing

Internal Marketing ◽

10.1016/b978-0-7506-4838-7.50011-9 ◽

2002 ◽

pp. 91-124 ◽

Cited By ~ 4

Author(s):

P AHMED

Keyword(s):

Quality Management ◽

Total Quality Management ◽

Internal Marketing ◽

Total Quality

A framework for empowering employees

Internal Marketing ◽

10.1016/b978-0-7506-4838-7.50010-7 ◽

2002 ◽

pp. 70-88

Author(s):

P AHMED