Database Marketing - International Series in Quantitative Marketing
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Published By Springer New York

9780387725789, 9780387725796
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Customer Privacy and Database Marketing

2008 ◽  
pp. 75-101 ◽  
Author(s):  
Robert C. Blattberg ◽  
Byung-Do Kim ◽  
Scott A. Neslin
Keyword(s):  
Database Marketing

Organizing for Database Marketing

2008 ◽  
pp. 47-73
Author(s):  
Robert C. Blattberg ◽  
Byung-Do Kim ◽  
Scott A. Neslin
Keyword(s):  
Database Marketing

Multiple Campaign Management

2008 ◽  
pp. 743-780
Author(s):  
Robert C. Blattberg ◽  
Byung-Do Kim ◽  
Scott A. Neslin
Keyword(s):  
Campaign Management

Customer Tier Programs

2008 ◽  
pp. 579-605
Author(s):  
Robert C. Blattberg ◽  
Byung-Do Kim ◽  
Scott A. Neslin

Sources of Data

2008 ◽  
pp. 183-214
Author(s):  
Robert C. Blattberg ◽  
Byung-Do Kim ◽  
Scott A. Neslin

Machine Learning

2008 ◽  
pp. 465-492
Author(s):  
Robert C. Blattberg ◽  
Byung-Do Kim ◽  
Scott A. Neslin
Keyword(s):  
Machine Learning

Pricing

2008 ◽  
pp. 781-800
Author(s):  
Robert C. Blattberg ◽  
Byung-Do Kim ◽  
Scott A. Neslin

Multichannel Customer Management

2008 ◽  
pp. 635-674 ◽  
Author(s):  
Robert C. Blattberg ◽  
Byung-Do Kim ◽  
Scott A. Neslin
Keyword(s):  
Customer Management
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