Study of Slowly Changing Dimension to Dependent Data Mart to Manage Finance Data

Financial institutions face many challenges of managing and marketing campaigns which leads in its data warehouse. The management of marketing campaign leads in dependent data mart with real time updating and recording difficulties especially when many campaigns are running parallel ways. To securing the customers from being contacted too often for sales-based marketing contacts, the concept of novelty skeleton are introduced to clamp the customers who have been targeted in Sales based campaign for a specified time period. During the novelty Frame, the customer cannot be targeted by other Sales based campaign categorized under the same channel. The introduction of novelty skeleton has increased the difficulties of campaign management and data management. The difficulties of data management include timely update and robust storage system of campaign leads. In this paper, we explained represent the concept of slowly changing dimension on dependent data mart and also studied how it can be used in the data mart of financial institutions to update and maintain marketing campaign records of customers.

Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

Failed Kinship Politics: Three Cases of the 2020 Regional-Head Election in Jambi

The 2020 Regional Head Election continued to show the presence of Kinship Politics at the regional level, including in Jambi. The incumbents encouraged their family members to run as candidates in the election for Governor and Deputy Governor of Jambi, Regent of Batang Hari, and Mayor of Sungai Penuh. Surprisingly, Kinship politics failed to win in all three locations. This study aimed to analyze the failure of Kinship politics in the 2020 Regional Head Election in Jambi (namely Yuninta Asmara-Muhammad Mahdan in Batang Hari Regency, Cek Endra-Ratu Munawaroh in the election for the Governor of Jambi, and Fikar Azami-Yos Andrino in the election for Mayor of Sungai Penuh) through an independent observation from November 2020 to January 2021, as well as documentation of data and news related to the 2020 Regional Head Election in Jambi. The failure of the three candidate pairs was due to: first, the lack of public trust in the incumbent's family; second, the lack of campaign fund contributions; third, lack of promotions for the candidate pairs on social media; fourth, the lack of political communication between candidates, political parties, and constituents, while the alternative candidates optimally, effectively and efficiently managed the campaign team, campaign logistics, and their constituents; five, the alternative candidates' track records showed better credibility and capability; and six, better electability and acceptability of the alternative candidates. This study concluded that Jambi could be an example of minimizing the dominance of Kinship politics by using an alternative candidate who has a solid team, good online campaign management, and effective logistics management. Jambi can be a barometer of the rise of real democracy.

Application of Recommender System for Spending Habits Based Campaign Management

Nowadays, banks are working on finding a suitable campaign for every customer profile. With this study, we aimed to develop a recommendation system that will direct the customer to the appropriate campaign. With the data received from a private bank, credit card transactions of the users were analyzed, and spending habits were modeled. We aimed to recommend the most suitable campaign to the users through the created models. Within the scope of the study, 662.088 credit card transactions performed by 4997 customers within three months were analyzed, and three campaigns were proposed for each customer as a result of the study. The ALS (Alternating Least Square) algorithm was used on Spark to establish the recommendation system. The primary purpose of the study is to increase customer satisfaction by finding unique users based on spending habits instead of campaigns that are applied collectively to customers by making a personalized campaign offer.

Strategic Campaign Management in Apportionment Elections

In parliamentary elections, parties compete for a limited, typically fixed number of seats. We study the complexity of the following bribery-style problem: Given the distribution of votes among the parties, what is the smallest number of voters that need to be convinced to vote for our party, so that it gets a desired number of seats. We also run extensive experiments on real-world election data and measure the effectiveness of our method.