The Strategy and Tactics of Pricing
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Published By Routledge

9781315185309
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Financial Analysis

2017 ◽  
pp. 207-239
Author(s):  
Thomas T. Nagle ◽  
Georg Müller
Keyword(s):  
Financial Analysis

Price Competition

2017 ◽  
pp. 152-172
Author(s):  
Thomas T. Nagle ◽  
Georg Müller
Keyword(s):  
Price Competition

Pricing Policy

2017 ◽  
pp. 106-132
Author(s):  
Thomas T. Nagle ◽  
Georg Müller
Keyword(s):  
Pricing Policy

Price and Value Communication

2017 ◽  
pp. 56-75
Author(s):  
Thomas T. Nagle ◽  
Georg Müller
Keyword(s):  
Value Communication

Measurement of Price Sensitivity

2017 ◽  
pp. 173-206
Author(s):  
Thomas T. Nagle ◽  
Georg Müller
Keyword(s):  
Price Sensitivity

Creating Strategic Pricing Capability

2017 ◽  
pp. 262-292
Author(s):  
Thomas T. Nagle ◽  
Georg Müller
Keyword(s):  
Strategic Pricing

Specialized Strategies

2017 ◽  
pp. 240-261
Author(s):  
Thomas T. Nagle ◽  
Georg Müller

Price Level

2017 ◽  
pp. 133-151
Author(s):  
Thomas T. Nagle ◽  
Georg Müller
Keyword(s):  
Price Level

Price Structure

2017 ◽  
pp. 76-105
Author(s):  
Thomas T. Nagle ◽  
Georg Müller
Keyword(s):  
Price Structure

Ethics and the Law

2017 ◽  
pp. 293-316
Author(s):  
Thomas T. Nagle ◽  
Georg Müller
Keyword(s):  
The Law
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