Journal of Health Education
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A Social Marketing Approach to Increasing Breast Cancer Screening Rates

2000 ◽  
Vol 31 (6) ◽  
pp. 320-330 ◽  
Author(s):  
Carol A. Bryant ◽  
Melinda S. Forthofer ◽  
Kelli McCormack-Brown ◽  
Moya Lynn Alfonso ◽  
Gwen Quinn
Keyword(s):  
Breast Cancer ◽  
Cancer Screening ◽  
Breast Cancer Screening ◽  
Social Marketing ◽  
Marketing Approach
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