Strategic Social Media Management
Latest Publications

TOTAL DOCUMENTS

17

(FIVE YEARS 17)

H-INDEX

0

(FIVE YEARS 0)

Published By Springer Singapore

9789811546570, 9789811546587

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Social Media Scheduling and Account Management Platforms

Strategic Social Media Management ◽

10.1007/978-981-15-4658-7_8 ◽

2020 ◽

pp. 173-197

Author(s):

Karen E. Sutherland

Keyword(s):

Social Media ◽

Account Management

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The Foundational Components of Strategy

Strategic Social Media Management ◽

10.1007/978-981-15-4658-7_5 ◽

2020 ◽

pp. 75-101

Author(s):

Karen E. Sutherland

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Strategic Content Creation

Strategic Social Media Management ◽

10.1007/978-981-15-4658-7_13 ◽

2020 ◽

pp. 283-285

Author(s):

Karen E. Sutherland

Keyword(s):

Content Creation

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Let’s Start from the Beginning: Understanding Audiences

Strategic Social Media Management ◽

10.1007/978-981-15-4658-7_3 ◽

2020 ◽

pp. 11-40

Author(s):

Karen E. Sutherland

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Techniques to Present Curated Content to Engage with Audiences

Strategic Social Media Management ◽

10.1007/978-981-15-4658-7_12 ◽

2020 ◽

pp. 255-280

Author(s):

Karen E. Sutherland

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Introduction

Strategic Social Media Management ◽

10.1007/978-981-15-4658-7_1 ◽

2020 ◽

pp. 1-4

Author(s):

Karen E. Sutherland

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Stop Selling, Start Helping: Prescribing Tactics to Win Over Target Audiences

Strategic Social Media Management ◽

10.1007/978-981-15-4658-7_6 ◽

2020 ◽

pp. 103-132

Author(s):

Karen E. Sutherland

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Managing Reputation, Ethics, Risk, Issues and Crises

Strategic Social Media Management ◽

10.1007/978-981-15-4658-7_4 ◽

2020 ◽

pp. 41-73

Author(s):

Karen E. Sutherland

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Social Media Strategy Development

Strategic Social Media Management ◽

10.1007/978-981-15-4658-7_2 ◽

2020 ◽

pp. 7-10

Author(s):

Karen E. Sutherland

Keyword(s):

Social Media ◽

Strategy Development ◽

Social Media Strategy

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Conclusion: Social Media the Only Constant Is Change

Strategic Social Media Management ◽

10.1007/978-981-15-4658-7_17 ◽

2020 ◽

pp. 391-406

Author(s):

Karen E. Sutherland

Keyword(s):

Social Media

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