Asian Dimensions of Services Marketing
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9781315864952
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Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore: A Replication and Extension

2018 ◽  
pp. 43-65 ◽  
Author(s):  
Subhash C. Mehta ◽  
Ashok K. Lalwani ◽  
Lisa Ping
Keyword(s):  
Perceived Risk ◽  
Reference Group ◽  
Working Women ◽  
Group Influence

Perceptions of Factors Driving Success for Multinational Professional Services Firms in Korea

2018 ◽  
pp. 23-41
Author(s):  
Mary Anne Raymond ◽  
John D. Mittelstaedt
Keyword(s):  
Professional Services ◽  
Professional Services Firms

Emotional Influences of Environmental Cues on Chinese Consumers in a Leisure Service Setting

2018 ◽  
pp. 67-87
Author(s):  
Esther P. Y. Tang ◽  
Ricky Y. K. Chan ◽  
Susan H. C. Tai
Keyword(s):  
Environmental Cues ◽  
Chinese Consumers ◽  
Service Setting

Switching Costs as a Moderator of Service Satisfaction Processes in Thailand

2018 ◽  
pp. 1-21
Author(s):  
Paul G. Patterson ◽  
Rujirutana Mandhachitara “A” ◽  
Tasman Smith
Keyword(s):  
Switching Costs ◽  
Service Satisfaction
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