Handbook of Islamic Marketing
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25

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Published By Edward Elgar Publishing

9780857936028

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Consumer Acculturation in Situ: The Continuing Legacy of French Colonization in North Africa

Handbook of Islamic Marketing ◽

10.4337/9780857936028.00015 ◽

2013 ◽

Author(s):

Elizabeth C. Hirschman ◽

Mourad Touzani

Keyword(s):

North Africa ◽

Consumer Acculturation

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Gender and Privacy in Arab Gulf States: Implications for Consumption and Marketing

Handbook of Islamic Marketing ◽

10.4337/9780857936028.00013 ◽

2013 ◽

Author(s):

Russell Belk ◽

Rana Sobh

Keyword(s):

Gulf States ◽

Arab Gulf ◽

Arab Gulf States

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Moments of Departure, Moments of Arrival: How Marketers Negotiate Transnationalism in Muslim Markets

Handbook of Islamic Marketing ◽

10.4337/9780857936028.00031 ◽

2013 ◽

Author(s):

Chae Ho Lee ◽

Jennifer D. Chandler

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An International Marketing Strategy Perspective on Islamic Marketing

Handbook of Islamic Marketing ◽

10.4337/9780857936028.00021 ◽

2013 ◽

Author(s):

Sonja Prokopec ◽

Mazen Kurdy

Keyword(s):

Marketing Strategy ◽

International Marketing ◽

International Marketing Strategy

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Market-orientation and Islamic Business Practices in Malaysia

Handbook of Islamic Marketing ◽

10.4337/9780857936028.00020 ◽

2013 ◽

Author(s):

Raja Nerina Raja Yusof ◽

André M. Everett ◽

Malcolm H. Cone

Keyword(s):

Market Orientation ◽

Business Practices

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A Digital Media Approach to Islamic Marketing

Handbook of Islamic Marketing ◽

10.4337/9780857936028.00027 ◽

2013 ◽

Author(s):

Mohamed El-Fatatry ◽

Stephen Lee ◽

Tariq Khan ◽

Mohamed El-Fatatry ◽

Vili Lehdonvirta

Keyword(s):

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Being Fashionable in Today’s Tunisia: What About Cultural Identity?

Handbook of Islamic Marketing ◽

10.4337/9780857936028.00014 ◽

2013 ◽

Author(s):

Fatma Smaoui ◽

Ghofrane Ghariani

Keyword(s):

Cultural Identity

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Islamic Ethics and Marketing

Handbook of Islamic Marketing ◽

10.4337/9780857936028.00009 ◽

2013 ◽

Author(s):

Abbas J. Ali

Keyword(s):

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Islam, Consumption and Marketing: Going Beyond the Essentialist Approaches

Handbook of Islamic Marketing ◽

10.4337/9780857936028.00035 ◽

2013 ◽

Author(s):

Özlem Sandikci ◽

Güliz Ger

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Serving God through the Market: The Emergence of Muslim Consumptionscapes and Islamic Resistance

Handbook of Islamic Marketing ◽

10.4337/9780857936028.00029 ◽

2013 ◽

Author(s):

Sultan Tepe

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