Market-orientation and Islamic Business Practices in Malaysia

Author(s):  
Raja Nerina Raja Yusof ◽  
André M. Everett ◽  
Malcolm H. Cone
Author(s):  
Christina Appiah-Nimo ◽  
Miloslava Chovancová

AbstractAn outstanding objective of the UN and EU in recent years is to improve the environment in which firms operate. This has increased pressures on companies from consumers, governments, and shareholders alike to develop and implement sustainable business practices. Literature has covered other strategic decisions that will improve a firms’ sustainable performance but no study has looked at this from a market-orientation perspective. However, a firm’s market orientation is regarded its capability that enables it to identify and respond to customers’ desires in order to deliver superior value to them. Other literature has affirmed market orientation as the most critical source of sustainable competitive advantage. Evidently, market-oriented companies can incorporate sustainability activities into their overall business strategies but there is a gap in knowledge as to what extent this affects firm sustainable performance. This conceptual paper, therefore, fills this gap, hence, analysed the impact of market orientation on sustainable performance of firms, and provides an argument on the market orientation to sustainable performance relationship. To achieve this, the study reviewed literature obtained from several databases concerning the related fields. Literature search was conducted using the keywords search via Google scholar engine and other research databases including Scopus and Web of Science. The individual variables were used as key search terms, though a limited amount of information was found, literature on market orientation proved promising. Articles deemed relevant to this conceptual paper were retrieved and reviewed. Additionally, books on the topic were searched using the same key search terms used in the research database. The findings confirmed the relationship between market orientation and firm sustainable performance. Further, it evaluated the mediating and moderating variables that impact the relationship between market orientation and firm sustainable performance. It is recommended that an empirical study is done to prove the strength of the relationships.


Author(s):  
C. M. Siddique

Purpose – This study was undertaken to explore obstacles to market orientation in the retail small- and medium-sized retail enterprises (SME) sector of the United Arab Emirates (UAE), a rapidly growing economy in the Gulf region. The paper aims to discuss these issues. Design/methodology/approach – The study used a triangulation data collection approach, including a case study, participant observation, and a questionnaire-based survey. Five research hypotheses were developed on context-specific impediments to market orientation, identified by means of in-depth interviews with owners/operators of SMEs, their channel partners and customers, and were tested with survey data. Findings – The study revealed a weak market orientation among UAE-based retail SMEs. An undifferentiated competition, limited resource infrastructure, and a short-term planning horizon occurred as the major impediments to the development and implementation of a market orientation. SMEs that preferred to maintain the status quo, and those who perceived UAE ' s commercial environment as lenient and pro-business, also expressed a lack of interest in the marketing concept and market orientation as a competitive strategy. Research limitations/implications – The study supports the contention that social-structural conditions and business practices can create formidable barriers to a market orientation in emerging markets. The findings call for shifting the current research focus from intra-organizational antecedents of market orientation to context-specific factors that may impede or facilitate market orientation. Originality/value – The study unravels a unique set of impediments to market orientation in UAE ' s retail sector and thus contributes to the ongoing interest of marketing scholars in expanding the range of possible antecedents of a market orientation. The findings of this study should be of special interest to foreign business firms aspiring to enter the growing retail sector of UAE and other emerging markets in the Gulf region.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
George Kwabena Asamoah ◽  
Ebenezer Afum ◽  
Lawrence Yaw Kusi ◽  
Yaw Agyabeng-Mensah ◽  
Charles Baah

PurposeThis study aims to examine whether the types of eco-market orientation (eco-proactive market orientation and eco-responsive market orientation) result in green knowledge acquisition and positive organizational outcomes (green customer satisfaction [GCS], green brand image [GBI] and green value-based competitiveness [GVC]). The study further aims to explore the mediation role of green business practices in the relationship between the types of eco-market orientation and organizational outcomes.Design/methodology/approachQuestionnaire was used to garner data from managers from Ghanaian hospitality firms. The hypothesized relationships were tested using partial least square structural equation modeling.FindingsThe result confirms the notion that although both eco-proactive market orientation and eco-responsive market orientation contribute significantly to enhancing the acquisition of green knowledge, eco-responsive market orientation has a strong effect on green knowledge acquisition. Also, the outcome of the mediation analysis proves that green business practices (GBPs) play an important indirect role in the relationship between eco-market orientation (eco-proactive market orientation and eco-responsive market orientation), GCS, GBI and GVC.Originality/valueAnchored on the resource advantage theory and natural resource-based view theory, this study offers a fresh contribution to marketing and environmental management literature by developing a unified research model that explores the mediation roles of GBPs between the types of eco-market orientation (eco-proactive market orientation and eco-responsive market orientation), GCS, GBI and GVC.


2011 ◽  
Author(s):  
Chelsea R. Willness ◽  
Derek S. Chapman ◽  
David A. Jones ◽  
Stephan Dilchert

2011 ◽  
Author(s):  
David A. Jones ◽  
Chelsea R. Willness ◽  
Stephan Dilchert

2009 ◽  
pp. 123-129
Author(s):  
Yu. Golubitsky

The article considers business practices of Moscow small industry in the XIX century, basing upon physiological sketches of N. Polevoy and I. Kokorev, statistical data and the classification of professions are also presented. The author claims that the heroes of the analyzed sketches are the forefathers of Moscow small businesses and shows what a deep similarity their occupations and a way of life bear to the present-day routine existence of small enterprises.


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