Journal of Franchise Management
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Published By Journal Of Franchise Management

2093-9582
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scholarly journals Effects of Dessert Café Environmental Characteristics on Overall Quality, Brand Image and Loyalty

2020 ◽  
Vol 11 (3) ◽  
pp. 43-57
Author(s):  
Byung-Kwan CHO ◽  
Sung-Hoon KIM ◽  
Debora LEE
Keyword(s):  
Brand Image ◽  
Environmental Characteristics

scholarly journals Impact of Competency of Consulting Company on Business Performance: Focus on Franchise Companies

2020 ◽  
Vol 11 (2) ◽  
pp. 7-15
Author(s):  
Young-Re CHO ◽  
Moon-Myoung KIM ◽  
Min-Gyo SEO
Keyword(s):  
Business Performance

scholarly journals Effects of SNS Characteristics on SNS Engagement and Consumer Brand Engagement

2020 ◽  
Vol 11 (2) ◽  
pp. 23-39
Author(s):  
Byung-Kwan CHO ◽  
Hyang-Sook SHIN
Keyword(s):  
Brand Engagement

scholarly journals Effect of Brand Popularity in a Foreign Market on Consumer Behavior in a Franchise Cosmetic Retailer"s Online Shop

2020 ◽  
Vol 11 (2) ◽  
pp. 17-22
Author(s):  
Ji-Hern KIM ◽  
Tae Gyung GONG ◽  
So Jung AHN
Keyword(s):  
Consumer Behavior ◽  
Foreign Market

scholarly journals Conflicts between Protected Franchise Territory and Unrestricted Delivery Trading Area

2020 ◽  
Vol 11 (1) ◽  
pp. 45-60
Author(s):  
Soo-Duck LEE
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