Advertising & Society Quarterly
Latest Publications

TOTAL DOCUMENTS

169
(FIVE YEARS 30)

H-INDEX

2
(FIVE YEARS 0)

Published By Project Muse

2475-1790
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Role of Parental Mediation and Persuasion Knowledge in Children’s Consumption of Unboxing Videos

2021 ◽  
Vol 22 (3) ◽  
Author(s):  
Harsha Gangadharbatla ◽  
Deepti Khedekar
Keyword(s):  
Parental Mediation ◽  
Persuasion Knowledge

Digital Collection: Erase COVID Posters

2021 ◽  
Vol 22 (2) ◽  
Author(s):  
Michael Buchmiller ◽  
Edward Timke
Keyword(s):  
Digital Collection

His Light Still Shines: Corporate Advertisers and the Martin Luther King, Jr. Holiday

2021 ◽  
Vol 22 (1) ◽  
Author(s):  
E. James West
Keyword(s):  
Martin Luther ◽  
Martin Luther King

Understanding the Backstory of Advertising through Podcast Creation: A Collaborative Model for Student Engagement

2021 ◽  
Vol 22 (3) ◽  
Author(s):  
Nina Abnee ◽  
Roger Caruth ◽  
Ken Krimstein ◽  
Sajna Razi
Keyword(s):  
Student Engagement ◽  
Collaborative Model

Key Concepts in Advertising: Discourse

2021 ◽  
Vol 22 (1) ◽  
Author(s):  
Edward Timke
Keyword(s):  
Key Concepts ◽  
Advertising Discourse

Preparing for a Diverse Ad Industry Future: Advantages and Challenges for First-Generation College Students

2021 ◽  
Vol 22 (3) ◽  
Author(s):  
Katie Olsen ◽  
Danielle LaGree ◽  
Alec Tefertiller
Keyword(s):  
College Students ◽  
First Generation ◽  
First Generation College Students ◽  
First Generation College

Editorial Introduction

2021 ◽  
Vol 22 (3) ◽  
Author(s):  
Edward Timke
Keyword(s):  
Editorial Introduction

Asian American Advertising, Multicultural Communication, and Inclusivity: An Interview with Jeff Lin, Maxwell Davidson, and Selina Guo from Admerasia

2021 ◽  
Vol 22 (2) ◽  
Author(s):  
Jeff Lin ◽  
Selina Guo ◽  
Maxwell Davidson ◽  
Wan-Hsiu Sunny Tsai
Keyword(s):  
Asian American

Author Meets Critics: Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

2021 ◽  
Vol 22 (2) ◽  
Author(s):  
Raja Rajamannar ◽  
Paul Kurnit ◽  
Dawn Lerman ◽  
Tyrha M. Lindsey-Warren ◽  
Mark Truss ◽  
...  

Why Do Ads Go Viral?

2021 ◽  
Vol 22 (2) ◽  
Author(s):  
Yasmin Gopal ◽  
Arpan Yagnik
Load More ...
Sign in / Sign up

Export Citation Format

Share Document