AIMS International Journal of Management
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60
(FIVE YEARS 10)

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1
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Published By Aims International

1939-7011, 1939-7011
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

scholarly journals A Study of the Impact of Lifestyle on Consumer Purchase Decision of Young Indians

2021 ◽  
Vol 15 (2) ◽  
pp. 89
Author(s):  
Kiran L. Maney ◽  
Soney Mathews
Keyword(s):  
Purchase Decision ◽  
The Impact

scholarly journals Clientele’s Predisposition Towards Phantom Brands - An Indian Perspective

2021 ◽  
Vol 15 (2) ◽  
pp. 101
Author(s):  
M. Beulah Viji Christiana ◽  
M. Joseph Sasi Rajan
Keyword(s):  
Indian Perspective

scholarly journals Brand Image Models of Non-Durable Products: An Exploratory Study

2021 ◽  
Vol 15 (2) ◽  
pp. 119
Author(s):  
Nitin Kumar Saxena ◽  
Upinder Dhar
Keyword(s):  
Exploratory Study ◽  
Brand Image ◽  
Durable Products ◽  
Image Models

scholarly journals Literature Review on Methodological Aspects of Audit Independence & Materiality Perspective

2021 ◽  
Vol 15 (2) ◽  
pp. 73
Author(s):  
Athira A ◽  
Pankaj Kumar Baag
Keyword(s):  
Literature Review ◽  
Methodological Aspects ◽  
Audit Independence

scholarly journals The Uncertain Future of Banking: People and Change Management

2021 ◽  
Vol 15 (2) ◽  
pp. 137
Author(s):  
Twinkle Trivedi
Keyword(s):  
Change Management ◽  
Uncertain Future

Indian Stock Market Volatility using GARCH Models: A Case Study of NSE

2021 ◽  
Vol 15 (1) ◽  
pp. 47
Author(s):  
Bedanta Bora ◽  
Anindita Adhikary
Keyword(s):  
Stock Market ◽  
Market Volatility ◽  
Garch Models ◽  
Stock Market Volatility ◽  
Indian Stock Market

Factors Affecting Impulse Buying of Beauty Products

2021 ◽  
Vol 15 (1) ◽  
pp. 59
Author(s):  
Spandita Nandi
Keyword(s):  
Impulse Buying ◽  
Factors Affecting ◽  
Beauty Products

An Empirical Study to Measure Millennial’s Buying Behavior with Reference to Cause Related Marketing

2021 ◽  
Vol 15 (1) ◽  
pp. 33
Author(s):  
Suraj Manojkumar Shah ◽  
Mahendra S. Sharma ◽  
Maurvi Vasavada
Keyword(s):  
Empirical Study ◽  
Buying Behavior ◽  
Cause Related Marketing
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