Effects of Customer Experience Factors on Beauty Product Satisfaction in Beauty Live Commerce: -For women in their 20s and 30s in Zhejiang Province, China-

This study was conducted from March 29th to April 25th 2021 to investigate the effect of customer experience factors on beauty product satisfaction in beauty live commerce, focusing on women in their 20s and 30s who watched Chinese beauty live commerce broadcasts and purchased beauty products. By the 25th, WeChat and WenJuanXing program were used to analyze 323 copies investigated. For data analysis, we used t-test, one-way ANOVA, Scheffe's multiple range test, Correlation Analysis, and Multiple Regression Analysis on the basis of SPSSWIN 21.0 program, and the results are as follows. The group is generally characterized as women in their 20-30's years old and unmarried. Their final educational background is a university degree, and the monthly income is less than 1 million to 2 million won. Occupation among them is highest as a profession. The average of all customer experience factors of beauty products was 3.64, and the average of the overall satisfaction with beauty products was 3.68, which was high. There are significant differences in customer experience factors and satisfaction with beauty products in different occupations. It is found that both the quantitative and qualitative services of beauty product satisfaction are significantly positively correlated with the customer experience factors of beauty products. The results confirmed that customer experience factors such as information provision services and personalized services in Beauty Live Commerce have a great impact on the satisfaction of beauty products. Proposed direction of the services provided, in order to make more effective use of Chinese women live beauty product marketing business in the future.

Demam Korea: Minat Beli Terhadap Produk Kecantikan Korea (K-Beauty)

This research aims to examine the effect of brand image, celebrity endorser, country of origin and electronic word of mouth on buying interest in Korean beauty products (K-Beauty). The method used is quantitative associative. The sampling technique used is accidental sampling as many as 108 respondents. Data was collected by distributing online questionnaires via google form. The collected data was analyzed using Structural Equation Modeling (SEM) which consists of two stages, namely the measurement model and the structural model with IBM SPSS AMOS software version 20 and index number analysis as descriptive analysis. The results of the analysis show that brand image has a positive and significant effect on buying interest in Korean beauty products (K-Beauty), celebrity endorser has a positive and insignificant effect on buying interest in Korean beauty products (K-Beauty), while country of origin and electronic word of mouth have a negative and insignificant effect on buying interest in Korean beauty products (K-Beauty).

NYKAA: A Comprehensive Analysis of a Leading Indian E-Commerce Cosmetic Company

Purpose: The cosmetics industry is one of the major industries that have attracted many players due to its rapid growth. The cosmetics industry plays an important role in developing the country's economy. This study is being taken up to better understand the contribution of the beauty industry to the development of the country and to evaluate the strategies of these companies. Nykaa is one of the leading companies in the cosmetics industry. It offers various products of different brands on one platform. Its setup by Falguni Nayar in 2012. She anticipated the huge opportunity in online trading in the coming years and converted that opportunity into a big vision. Her decision was not wrong it turned into building a large-scale business. By operating multinational, it attracts customers from various regions. Initially, it started the business by offering beauty products later on diversified with fashion, skincare, luxury products. This study is conducted to evaluate the strategies used by NYKAA to be one of the top companies in E-Commerce. Research Methodology: In this paper, an attempt is made to evaluate financial performance, Competitor’s analysis, CSR, Marketing and Inventory strategy, SWOC framework of Nykaa as a research case study. Findings: From the study, it’s clear that Nykaa is doing very well in E-retailing and gives tough competition to rival firms. Giving a platform to small entrepreneurs to grow along with their successful journey. Originality: Various performance analysis techniques are used to appraise the NYKAA accomplishment. Paper type: Research Case study.

PEMANFAATAN WADAH BERBAGI PENGETAHUAN DAN KUALITAS MEREK TERHADAP PERILAKU LOYALITAS KONSUMEN

In this study, a brand of herbal medicine called Red Kank (cancer suppression) which was originally described strongly as a cancer reducer but has now evolved into something more than cancer-fighting products, such as health and beauty products. This strategic step has not been able to answer whether it leads to the company's success, but it opens the possibility to assess the quality of brand relationships, use of knowledge sharing platforms and their impact on consumer loyalty behavior Red Kank. Primary data were collected using purposive sampling technique from customers in Jakarta, Bekasi, Surabaya and Balikpapan. The results were then run with lisrel 8.7 and analyzed by Structural Equation Modeling (SEM). Statistical results show that the quality of the brand relationship is closely related to the image of the quality of the product itself. Therefore, the company's strategy to diversify, begins with increasing understanding of product brands to become company brands.

Female Consumers Awareness Level on Purchasing Online Beauty Products in Kathmandu Valley

Consumer awareness about their appearance and beauty results in the growing demand on the market for cosmetic and beauty products. Cosmetic used by consumers depends on various attributes such as size, consistency, brand name, brand loyalty and labeling. This study therefore tries to analyze awareness level of female consumers on purchasing online beauty products in Kathmandu valley. Descriptive method is employed in this study where 285 female customers who buy cosmetics online are taken as sample for the study. Likewise, awareness level is also measured with the help of awareness index. Findings of the study revealed that 95% females are aware about online purchase of cosmetic products. Likewise, both literate and illiterate women use online platforms to buy cosmetic products however, the ratio of literate women is higher. Also, the trend to buy cosmetics product is higher in unmarried compared to married females. Thus, the study concludes effectiveness of online beauty products can be enhanced if online sites focuses on delivering quality products in reliable price to customers. Keywords: Female customers, Beauty products, Awareness, Kathmandu valley, Cosmetics

Are "Clean" Cosmetic Products Really Clean? A Pilot Study on the Validity of Cosmetic Labeling

Background As a result of increased demand for environmental and health-conscious cosmetics, retailers have increasingly marketed their products using terms such as “clean” or "non-toxic". Sephora, a popular beauty retailer, implemented a clean seal system to label and promote their products. This study aims to compare the toxicity concerns of clean vs. non-clean products by using the Environmental Working Group (EWG)'s Skin Deep framework. MethodsEWG’s Skin Deep Framework was used to rank products based on their cancer, allergy and immunotoxicity, developmental and reproductive toxicity, and use-restriction concerns, with lower scores indicating a cleaner product (ranging 0- 10). The distributions of EWG scores among clean and non-clean products were investigated and stratified by different types of products (i.e. fragrance, hair, makeup, or skincare). A multivariable linear regression model was further applied to evaluate the association between EWG scores and clean seals, adjusting by types of products, level of toxicity concerns.Results356 products were screened, including 180 (50.56%) clean products and 176 (49.44%) non-clean products. Clean products yielded a higher percentage of low hazard ingredients compared to non-clean products. EWG scores are positively correlated with the levels of toxicity concern for cancer, allergy and immunotoxicity, respectively. Clean products are also associated with a lower EWG score by 0.71 in the regression model. Fragrance products are most hazardous, with a 2.42 increase in EWG score.ConclusionsProducts under the binary “clean beauty” labeling system at Sephora may not necessarily capture the nuances of EWG’s ten-point scoring system and various dimensions of health concerns. It may be insufficient for consumers to solely rely on the presence of the clean seal when purchasing beauty products. Consulting multiple frameworks and sources to inform decision-making is crucial in addressing knowledge gaps. Further research and increased data availability from EWG’s database are necessary as well as public education on the application of Sephora’s clean seal.

Structure: Activity and Emerging Applications of Spices and Herbs

Herbs and spices are plant parts (herbs from leaves and spices from other parts) that are conventionally used in their fresh or dried state for flavouring, natural condiments, preservatives and for medicinal purposes. Worldwide, most spices are classified on the basis of taste, season of growth, economic importance, growth habit and plant part used. Black pepper, chilies, small cardamom, ginger and turmeric are some of the widely used spices while common herbs include thyme, basil and bay leaves. These herbs are basically classified according to usage, active constituents and period of life. Secondary metabolites such as Eugenol, thymol, limonene, cuminaldehyde, curcumin, piperine, quercetin, luteolin in these plant parts have been found to be responsible for anticancer, antimicrobial, antiviral, antidiabetic, antioxidant, anti-inflammatory and hypocholesterolemic effects. Their application in water fortification, milk and cheese processing, production of beauty products and pesticides among others could not be underestimated. Finally, adulteration, toxicity and allergic reactions are some of the identified limitations and challenges often encountered in the use of herbs and spices.

ANALISIS PRODUK KOSMETIK IMPOR TERKAIT BRAND DAN PENGARUHNYA TERHADAP PEMBELIAN KOSMETIK IMPOR DI SAMARINDA, KALIMANTAN TIMUR

This study discusses about imported cosmetic products which are beauty products that are becoming a great choice for Indonesian women, where most of the imported products have higher quality brand than local products. This study uses a quantitative descriptive approach that is empirical inductive namely data collection, data analysis, based on facts and previous research in the field. This research uses a quantitative approach through a survey method and is carried out with an explanatory approach using a Likert scale. Respondents were asked to convey their level of agreement about the values and influences between the variables to be measured. The analytical method used in this study is the the method of multiple linear analysis with statistical methods using the Statistical Solution and Services (SPSS) version 24 software tools.The results of the analysis that have been done show that Brand Image has a significant effect on purchasing decisions, this result is proven by a significance value greater than 5%. Brand awareness also has a significant effect on purchasing decisions, this result is evidenced by the significance value greater than 5%. Perception of Price has a significant effect on purchasing decisions, this result is evidenced by the significance value greater than 5%.