International Advertising and Communication
Latest Publications

TOTAL DOCUMENTS

26

(FIVE YEARS 0)

H-INDEX

4

(FIVE YEARS 0)

Published By DUV

9783835004559

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Retail advertising: an empirical comparison between German and French consumers

International Advertising and Communication ◽

10.1007/3-8350-5702-2_25 ◽

2006 ◽

pp. 473-487

Author(s):

Guido Purper ◽

Peter Weinberg

Keyword(s):

Empirical Comparison

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Effects of mood and argument strength on product evaluation in a personal sales conversation

International Advertising and Communication ◽

10.1007/3-8350-5702-2_13 ◽

2006 ◽

pp. 239-255

Author(s):

Heribert Gierl ◽

Silke Bambauer

Keyword(s):

Product Evaluation ◽

Argument Strength

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Creating powerful brand names

International Advertising and Communication ◽

10.1007/3-8350-5702-2_10 ◽

2006 ◽

pp. 181-197

Author(s):

Tobias Langner ◽

Franz-Rudolf Esch ◽

John R. Rossiter

Keyword(s):

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A gender portrayal of children’s television commercials in mainland China

International Advertising and Communication ◽

10.1007/3-8350-5702-2_17 ◽

2006 ◽

pp. 319-341 ◽

Author(s):

Krystie Wong ◽

Kara Chan

Keyword(s):

Mainland China ◽

Children's Television ◽

Television Commercials

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Unconscious processing of advertising and its effects upon attitude and behaviour

International Advertising and Communication ◽

10.1007/3-8350-5702-2_6 ◽

2006 ◽

pp. 109-121

Author(s):

Larry Percy

Keyword(s):

Unconscious Processing

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The GLOBE study — applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research

International Advertising and Communication ◽

10.1007/3-8350-5702-2_22 ◽

2006 ◽

pp. 419-438 ◽

Author(s):

Ralf Terlutter ◽

Sandra Diehl ◽

Barbara Mueller

Keyword(s):

Cross Cultural ◽

Cultural Dimensions ◽

Advertising Research ◽

Globe Study ◽

Cultural Marketing

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A window to the consumer’s mind: application of functional brain imaging techniques to advertising research

International Advertising and Communication ◽

10.1007/3-8350-5702-2_9 ◽

2006 ◽

pp. 163-178 ◽

Author(s):

Dieter Ahlert ◽

Peter Kenning ◽

Hilke Plassmann

Keyword(s):

Brain Imaging ◽

Imaging Techniques ◽

Functional Brain Imaging ◽

Advertising Research ◽

Functional Brain

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The role of product involvement in advertising message perception and believability

International Advertising and Communication ◽

10.1007/3-8350-5702-2_1 ◽

2006 ◽

pp. 3-22 ◽

Author(s):

Barbara Mueller

Keyword(s):

Product Involvement ◽

Advertising Message

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Effects of green brand communication on brand associations and attitude

International Advertising and Communication ◽

10.1007/3-8350-5702-2_12 ◽

2006 ◽

pp. 217-236 ◽

Author(s):

Patrick Hartmann ◽

Vanessa Apaolaza Ibáñez

Keyword(s):

Brand Associations ◽

Brand Communication

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It’s all about catching the reader’s attention

International Advertising and Communication ◽

10.1007/3-8350-5702-2_3 ◽

2006 ◽

pp. 43-68 ◽

Author(s):

Edith Smit ◽

Peter Neijens ◽

Marijntje Stuurman

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