The GLOBE study — applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research

2006 ◽  
pp. 419-438 ◽  
Author(s):  
Ralf Terlutter ◽  
Sandra Diehl ◽  
Barbara Mueller
Keyword(s):  
Cross Cultural ◽  
Cultural Dimensions ◽  
Advertising Research ◽  
Globe Study ◽  
Cultural Marketing

The Theory of Cultural Dimensions

2014 ◽  
pp. 285-306
Author(s):  
Andreas Michael Hartmann
Keyword(s):  
Cross Cultural ◽  
Cultural Dimensions ◽  
Teaching Tool ◽  
Business Research ◽  
Empirical Methods ◽  
Points Of View ◽  
Globe Study ◽  
Further Development

The theory of cultural dimensions constitutes the foundation of a significant portion of comparative cross-cultural business research. From Kluckhohn and Strodtbeck (1961) to the GLOBE study (2004), researchers have refined its conceptualization and empirical methods. Even though the theory of cultural dimensions can be criticized from several points of view, it has shown its usefulness for both research and as a teaching tool. Opportunities exist both in a more rigorous application and in the further development of cultural dimensions.

scholarly journals A terceira linguagem no cross-cultural marketing

2021 ◽  
Vol 3 (5) ◽  
pp. 2965-2976
Author(s):  
Renato Rodrigues Martins
Keyword(s):  
Cross Cultural ◽  
Cultural Dimensions ◽  
Persuasive Communication ◽  
Multinational Organizations ◽  
Third Language ◽  
Cross Cultural Communication ◽  
Doctoral Research ◽  
The Third ◽  
Image Production ◽  
Cultural Marketing

Aborda a pesquisa de pós-doutoramento do autor, que propõe a terceira linguagem apoiada nas dimensões culturais de Hofstede, uma abordagem da comunicação mercadológica transcultural no século XXI. Nos mercados internacionais a influência cultural determina a gestão estratégica da comunicação persuasiva. As organizações multinacionais brasileiras que atuam nos mercados externos enfrentam a competição que foca suas ações comunicacionais na produção de imagem e em produtos de valor. A terceira linguagem, ao incorporar a comunicação transcultural, pode ser utilizada como um diferencial competitivo das organizações brasileiras internacionais.   Addresses the author's post-doctoral research, which proposes the third language supported by Hofstede's cultural dimensions, an approach to cross-cultural marketing communication in the 21st century. In international markets, cultural influence determines the strategic management of persuasive communication. Brazilian multinational organizations that operate in foreign markets face competition that focuses their communication actions on image production and value products. The third language, by incorporating cross-cultural communication, can be used as a competitive differential of Brazilian international organizations.  

The Theory of Cultural Dimensions

2012 ◽  
pp. 1-22 ◽  
Author(s):  
Andreas Michael Hartmann
Keyword(s):  
Cross Cultural ◽  
Cultural Dimensions ◽  
Teaching Tool ◽  
Business Research ◽  
Empirical Methods ◽  
Points Of View ◽  
Globe Study ◽  
Further Development

The theory of cultural dimensions constitutes the foundation of a significant portion of comparative cross-cultural business research. From Kluckhohn and Strodtbeck (1961) to the GLOBE study (2004), researchers have refined its conceptualization and empirical methods. Even though the theory of cultural dimensions can be criticized from several points of view, it has shown its usefulness for both research and as a teaching tool. Opportunities exist both in a more rigorous application and in the further development of cultural dimensions.

Origins of the Taiping Vision: Cross-Cultural Dimensions of a Chinese Rebellion

1977 ◽  
Vol 19 (3) ◽  
pp. 350-366 ◽  
Author(s):  
Philip A. Kuhn
Keyword(s):  
Nineteenth Century ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Underlying Structure ◽  
Foreign Material ◽  
The West ◽  
Host Culture ◽  
Human Organization ◽  
Textual Material ◽  
Cultural Gaps

The transmission of systems of ideas across wide cultural gaps is hard enough to study on any scale of human organization. It is particularly hard when two large, complex cultures meet under traumatic circumstances, as did China and the West in the nineteenth century. The myriad variables in such a situation dictate special care in defining the specific terms and conditions under which ideas are transmitted. The present case suggests three points worth attention: first, the precise language of the textual material that impinges on the host culture; second, the underlying structure of the historical circumstances into which this material is introduced; third, the process whereby the foreign material becomes important to sectors of society outside the group that first appreciated and received it and thereby becomes a significant historical force.

scholarly journals ІДЕНТИФІКАЦІЯ КАТЕГОРІЇ «НАЦІОНАЛЬНІ ДІЛОВІ КУЛЬТУРИ» ЯК ВИХІДНА ОСНОВА МІЖНАРОДНОГО ПІДПРИЄМНИЦТВА

2020 ◽  
pp. 19-25
Author(s):  
Єгор Вячеславович Чеботарьов
Keyword(s):  
Institutional Environment ◽  
Empirical Studies ◽  
Cross Cultural ◽  
Practical Significance ◽  
Business Culture ◽  
Analysis And Synthesis ◽  
Critical Instability ◽  
Cross Cultural Management ◽  
Cultural Marketing ◽  
National Business

Formulation of the problem. The dramatic aggravation of the situation in world commodity, financial and stock markets leads to critical instability of international business, which confirms the need to study the problematics of national business cultures. The aim of the research is to identify the pivotal category - "national business cultures" and to disclose its content. The subject of the research is the original epistemological basis of analysis and the defining phenomena that reveal the content of the category - "national business cultures". The methods of the research: unity of analysis and synthesis, ascent from concrete to abstract, method of comparative analysis. The hypothesis of the research - national business cultures embody a set of phenomena and processes that are multidisciplinary in content, with reproducibility in time and space with some modification in specific conditions. The statement of basic materials: on the basis of the analysis of the works of the founders of the theory of national business cultures (G. Hofstede, F. Trompenaars; R. Lewis; C. Rapaille) and their followers the essence of the components of the study of national business cultures: cross -cultural management, cross -cultural communications and cross -cultural marketing. The epistemologi cal postulates that are necessary for the categorical definition of the "national business cultures" concept are qualified: multifacetedness; determinants of the formation of national business cultures; the longevity and reproduction of national business cultures; property of identification and classification of differences of national business cultures; modification of forms of manifestations of national business cultures within specific time. The originality and practical significance of the research lays in clear authentication of the "national business cultures" category and identification of the defining components of cross-cultural entrepreneurship. Conclusions and perspectives of further research: national business cultures are a complex interdisciplinary phenomenon that focuses on a set of essential features not only of economic content but also of the institutional environment. The primary tasks of further development are to conduct applied empirical studies on the evaluation of Ukraine's national business culture.

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