The Marketing Book
Latest Publications

TOTAL DOCUMENTS

25

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By Routledge

9781315890005

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The end of marketing as usual: ‘be social: be digital’

The Marketing Book ◽

10.4324/9781315890005-27 ◽

2016 ◽

pp. 437-460

Download Full-text

Segmentation

The Marketing Book ◽

10.4324/9781315890005-20 ◽

2016 ◽

pp. 293-316

Download Full-text

Strategic marketing planning: theory and practice

The Marketing Book ◽

10.4324/9781315890005-13 ◽

2016 ◽

pp. 108-142

Keyword(s):

Theory And Practice ◽

Planning Theory ◽

Strategic Marketing ◽

Marketing Planning

Download Full-text

Implementing strategic change

The Marketing Book ◽

10.4324/9781315890005-14 ◽

2016 ◽

pp. 143-170

Keyword(s):

Strategic Change

Download Full-text

International marketing

The Marketing Book ◽

10.4324/9781315890005-31 ◽

2016 ◽

pp. 516-529

Keyword(s):

International Marketing

Download Full-text

Pricing

The Marketing Book ◽

10.4324/9781315890005-24 ◽

2016 ◽

pp. 359-383

Download Full-text

Qualitative research

The Marketing Book ◽

10.4324/9781315890005-18 ◽

2016 ◽

pp. 213-232

Keyword(s):

Qualitative Research

Download Full-text

Social marketing

The Marketing Book ◽

10.4324/9781315890005-32 ◽

2016 ◽

pp. 530-554

Keyword(s):

Social Marketing

Download Full-text

The basics of marketing strategy

The Marketing Book ◽

10.4324/9781315890005-12 ◽

2016 ◽

pp. 75-107

Keyword(s):

Marketing Strategy

Download Full-text

New product development

The Marketing Book ◽

10.4324/9781315890005-23 ◽

2016 ◽

pp. 336-358

Keyword(s):

Product Development ◽

New Product Development ◽

New Product

Download Full-text