Advances in Services Marketing and Management
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TOTAL DOCUMENTS

24

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4

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Published By Elsevier

9781559387262

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Seller beware: Information asymmetry and the choice of generic competitive strategies for service businesses

Advances in Services Marketing and Management ◽

10.1016/s1067-5671(94)03015-4 ◽

1994 ◽

pp. 95-125 ◽

Cited By ~ 4

Author(s):

Praveen R. Nayyar ◽

Patricia L. Templeton

Keyword(s):

Information Asymmetry ◽

Competitive Strategies ◽

Service Businesses

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The calculus of service quality and customer satisfaction: Theoretical and empirical differentiation and integration

Advances in Services Marketing and Management ◽

10.1016/s1067-5671(94)03013-8 ◽

1994 ◽

pp. 1-67 ◽

Cited By ~ 51

Author(s):

Dawn Iacobucci ◽

Kent A. Grayson ◽

Amy L. Ostrom

Keyword(s):

Customer Satisfaction ◽

Service Quality

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Environmental and positional antecedents of management commitment to service quality: A conceptual framework

Advances in Services Marketing and Management ◽

10.1016/s1067-5671(94)03005-7 ◽

1994 ◽

pp. xviii-xix

Author(s):

Irfan Ahmed ◽

A. Parasuraman

Keyword(s):

Service Quality ◽

Conceptual Framework ◽

Management Commitment

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About the first interstate center for services marketing

Advances in Services Marketing and Management ◽

10.1016/s1067-5671(94)03003-0 ◽

1994 ◽

pp. xiii-xv

Keyword(s):

Services Marketing

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Acknowledgments

Advances in Services Marketing and Management ◽

10.1016/s1067-5671(94)03002-2 ◽

1994 ◽

pp. xi

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Implementing service excellence: How a small company can do it right

Advances in Services Marketing and Management ◽

10.1016/s1067-5671(94)03007-3 ◽

1994 ◽

pp. xx-xxi

Author(s):

Nancy Stephens ◽

Mari A. Akers

Keyword(s):

Small Company ◽

Service Excellence

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Preface

Advances in Services Marketing and Management ◽

10.1016/s1067-5671(94)03001-4 ◽

1994 ◽

pp. ix-x

Author(s):

Teresa A. Swartz ◽

David E. Bowen ◽

Stephen W. Brown

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Technology-based service delivery: A classification scheme for developing marketing strategies

Advances in Services Marketing and Management ◽

10.1016/s1067-5671(94)03021-9 ◽

1994 ◽

pp. 241-271 ◽

Cited By ~ 41

Author(s):

Pratibha A. Dabholkar

Keyword(s):

Service Delivery ◽

Classification Scheme ◽

Marketing Strategies

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Implementing service excellence: How a small company can do it right

Advances in Services Marketing and Management ◽

10.1016/s1067-5671(94)03016-2 ◽

1994 ◽

pp. 127-148

Author(s):

Nancy Stephens ◽

Mari A. Akers

Keyword(s):

Small Company ◽

Service Excellence

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Environmental and positional antecedents of management commitment to service quality: A conceptual framework

Advances in Services Marketing and Management ◽

10.1016/s1067-5671(94)03014-6 ◽

1994 ◽

pp. 69-93 ◽

Cited By ~ 13

Author(s):

Irfan Ahmed ◽

A. Parasuraman

Keyword(s):

Service Quality ◽

Conceptual Framework ◽

Management Commitment

Download Full-text