Leveraged Marketing Communications
Latest Publications

TOTAL DOCUMENTS

12

(FIVE YEARS 12)

H-INDEX

0

(FIVE YEARS 0)

Published By Routledge

9781003155249

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

Leveraged Marketing Communications ◽

10.4324/9781003155249-12 ◽

2021 ◽

pp. 208-231

Author(s):

Alexander P. Schouten ◽

Loes Janssen ◽

Maegan Verspaget

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Leveraged brand evaluations in branded entertainment: effects of alliance exclusivity and presentation style

Leveraged Marketing Communications ◽

10.4324/9781003155249-3 ◽

2021 ◽

pp. 22-41

Author(s):

Hyejin Bang ◽

Dongwon Choi ◽

Tae Hyun Baek ◽

Sang Do Oh ◽

Yeonshin Kim

Keyword(s):

Presentation Style ◽

Brand Evaluations

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The effects of sensory fit on consumer evaluations of co-branding

Leveraged Marketing Communications ◽

10.4324/9781003155249-4 ◽

2021 ◽

pp. 42-59

Author(s):

Jungyong Ahn ◽

Ahyeon Kim ◽

Yongjun Sung

Keyword(s):

Consumer Evaluations

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When good becomes bad: the role of corporate crisis and issue congruence

Leveraged Marketing Communications ◽

10.4324/9781003155249-8 ◽

2021 ◽

pp. 127-142

Author(s):

Yoojung Kim ◽

Sejung Marina Choi

Keyword(s):

Corporate Crisis

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Celebrity endorsements: a literature review and research agenda

Leveraged Marketing Communications ◽

10.4324/9781003155249-9 ◽

2021 ◽

pp. 143-164

Author(s):

Lars Bergkvist ◽

Kris Qiang Zhou

Keyword(s):

Literature Review ◽

Research Agenda ◽

Celebrity Endorsements

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Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation

Leveraged Marketing Communications ◽

10.4324/9781003155249-5 ◽

2021 ◽

pp. 60-78

Author(s):

Alain d’Astous ◽

François Anthony Carrillat ◽

Audrey Przybysz

Keyword(s):

Experimental Investigation

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Introduction

Leveraged Marketing Communications ◽

10.4324/9781003155249-1 ◽

2021 ◽

pp. 1-3

Author(s):

Sukki Yoon ◽

Yung Kyun Choi

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Communicating the fair trade message: the roles of reputation and fit

Leveraged Marketing Communications ◽

10.4324/9781003155249-6 ◽

2021 ◽

pp. 79-103

Author(s):

Jos Bartels ◽

Machiel J. Reinders ◽

Chrissie Broersen ◽

Sarah Hendriks

Keyword(s):

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When partners divorce: understanding consumers’ reactions to partnership termination in cause-related marketing programs

Leveraged Marketing Communications ◽

10.4324/9781003155249-7 ◽

2021 ◽

pp. 104-126

Author(s):

H. Aghakhani ◽

S. W. Carvalho ◽

P. H. Cunningham

Keyword(s):

Cause Related Marketing

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Cause-related marketing persuasion research: an integrated framework and directions for further research

Leveraged Marketing Communications ◽

10.4324/9781003155249-10 ◽

2021 ◽

pp. 165-185

Author(s):

Lars Bergkvist ◽

Kris Qiang Zhou

Keyword(s):

Integrated Framework ◽

Cause Related Marketing

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